fashion e-commerce analysis

Department of Family & Consumer Sciences

FMD

258:

F

ASHION

M

ERCHANDISING AND

D

ESIGN

P

RACTICUM

FINAL PROJECT: SWOT ANALYSIS OF FASHION E

-

COMMERCE

Name:

/

100 points

Directions

:

Consider

all that

has been learned in the past 12 weeks about fashion e

-

commerce ( and

bricks and mortar retail to a lesser extent if needed).

Using this knowledge

develop

a SWOT

analysis of

fashion e

-

commerce.

The following is the format you should use.

Please answer in complete sentences. Use

much

critical

thinking.

Overview of fashion e

-

commerce

(10 points)

Introduce

what you

’

ve learned about fashion e

-

commerce

through

the

assignments this semester

.

Strengths

of fashion e

-

commerce

(

2

0 points)

List

10 strengths you have learned about fashion e

-

commerce.

Strengths are areas

in which a

brand is

d

oing well on their e

-

commerce site.

Novel improvements

are

the ways they engage customers

or

how

they work with influencers.

These can include what you

’

ve read and those that are your own

evaluation.

Explain why you

selected

each one from the many you could have

selected.

Weaknesses

of fashion e

-

commerce

(

2

0 points)

List

10

weaknesses

you have learned about fashion e

-

commerce.

Weaknesses are areas you believe

should be improved

, how, and why.

These can include what you

’

ve read and those that are your own

evaluation.

Explain why you

selected

each one from the many you could have

selected.

Opportunities

of fashion e

-

commerce

(

2

0 points)

List

10

opportunities

you have

learned

about fashion e

-

commerce.

Opportunities mean open doors

to

more

sales (parternships/collabs)

, ways to increase sales/profits by

changing

promotion

, etc.

These can

include what you

’

ve read and those that are your own evaluation.

Explain why you

selected

each one

from the many you could have

selected.

T

h

reats to

fashion e

-

commerce

(

2

0 points)

List

10

threats

you have learned about fashion e

-

commerce.

Threats include the many

cultural

events

that

threaten

or d

isrupt a business such as the Coronavirus.

These can include what you

’

ve read and

those that are your own evaluation.

Explain why you

selected

each one from the many you could have

selected.

Department of Family & Consumer Sciences

FMD 258: FASHION MERCHANDISING AND DESIGN PRACTICUM

FINAL PROJECT: SWOT ANALYSIS OF FASHION E-COMMERCE

Name: /100 points

Directions: Consider all that has been learned in the past 12 weeks about fashion e-commerce ( and

bricks and mortar retail to a lesser extent if needed). Using this knowledge develop a SWOT analysis of

fashion e-commerce.

The following is the format you should use. Please answer in complete sentences. Use much critical

thinking.

Overview of fashion e-commerce (10 points)

Introduce what you’ve learned about fashion e-commerce through the assignments this semester.

Strengths of fashion e-commerce (20 points)

List 10 strengths you have learned about fashion e-commerce. Strengths are areas in which a brand is

doing well on their e-commerce site. Novel improvements are the ways they engage customers or how

they work with influencers. These can include what you’ve read and those that are your own

evaluation. Explain why you selected each one from the many you could have selected.

Weaknesses of fashion e-commerce (20 points)

List 10 weaknesses you have learned about fashion e-commerce. Weaknesses are areas you believe

should be improved, how, and why. These can include what you’ve read and those that are your own

evaluation. Explain why you selected each one from the many you could have selected.

Opportunities of fashion e-commerce (20 points)

List 10 opportunities you have learned about fashion e-commerce. Opportunities mean open doors to

more sales (parternships/collabs), ways to increase sales/profits by changing promotion, etc. These can

include what you’ve read and those that are your own evaluation. Explain why you selected each one

from the many you could have selected.

Threats to fashion e-commerce (20 points)

List 10 threats you have learned about fashion e-commerce. Threats include the many cultural events

that threaten or disrupt a business such as the Coronavirus. These can include what you’ve read and

those that are your own evaluation. Explain why you selected each one from the many you could have

selected.