| Strengths | Weaknesses |
| 1. Coca Cola is the number one beverages brand in terms of reach and sales | 1. The presence of traces of pesticides in the cola beverages have caused damage to the brand image |
| 2. Popular subsidiary brands like Coca Cola, Fanta, Kinley, Limca, Maaza, Minute Maid, etc. | 2. Strong competition in the aerated drinks segment from PepsiCo means constant fight over market share for Coca Cola |
| 3. Coca Cola has Global reach with presence in over 200 countries | 3. Coca Cola and related soft drinks brands have been linked now with high sugar content and many health concerns are being raised, this becomes a weakness worth looking at |
| 4. More than 500 brands on offer | 4. Coca Cola does not have a food business unlike its competitors, it is only limited to beverages as of now |
| 5. Coca Cola has employee strength of around 1,50,000 people globally |
| 6. Strong and efficient supply chain network, ensuring that all the products are available even in the most remote places |
| 7. Strong financial condition |
| 8. Strong brand recall of all Coca Cola products through advertising and marketing by associating with celebrity brand ambassadors |
| 9. CSR activities in the field of water conservation and recycling, education, health etc. |
| 10. Effective and efficient packaging technique giving emphasis on recycling and reusing |
| 11. Coca Cola has long association with international sports events, sponsorships etc |
| 12. Coca Cola has always adapted to changing market conditions e.g. the brand is now moving towards sugar free options, juice, water etc |
| Opportunities | SO strategies | WO Strategies |
| 1. Increase its reach in untapped countries and market can boost Coca Cola | S6,O1 | O4,W4 |
| 2. Market and popularise the less known products | S8,O2 | O1,W2 |
| 3. Acquiring other companies can strengthen Coca Cola's place in the industry further | S7,O3 |
| 4. Diversify its product portfolio by entering into snacks industry to compete with PepsiCo |
| Threats | ST strategies | WT Strategies |
| 1. Health consciousness amongst people avoiding aerated drinks can adversely affect Coca Cola | T1,S12 | T4,w2 |
| 2. Difficulty in complying with different government regulations and norms in different countries | T3,S7 | T1,w3 |
| 3. Inflation, economic slowdown and instability |
| 4. Strong competition can lead to reduced market share |
vani7
SWOTAnalysis.xlsx
