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SWOTANALYSIS.pdf
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Section 14. SWOT Analysis: Strengths, Weaknesses,Section 14. SWOT Analysis: Strengths, Weaknesses, Opportunities, and ThreatsOpportunities, and Threats
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T O O L : P E R F O R M I N G A S W O T A N A L Y S I S
Here are some general questions in each SWOT category to prompt analysis of your organization,
community, or effort.
PositivesPositives NegativesNegatives
InternalInternal
Human resources
Physical resources
Financial resources
Activities and
processes
Past experiences
StrengthsStrengths
What are your own advantages, in
terms of people, physical
resources, finances?
What do you do well? What
activities or processes have met
with success?
WeaknessesWeaknesses
What could be improved in your
organization in terms of staffing,
physical resources, funding?
What activities and processes lack
effectiveness or are poorly done?
ExternalExternal
Future trends - in your
field or the culture
The economy
Funding sources
(foundations, donors,
legislatures)
Demographics
The physical
environment
Legislation
Local, national, or
international events
OpportunitiesOpportunities
What possibilities exist to support
or help your effort - in the
environment, the people you
serve, or the people who conduct
your work?
What local, national, or
international trends draw interest
to your program?
Is a social change or demographic
pattern favorable to your goal?
Is a new funding source available?
Have changes in policies made
something easier?
Do changes in technology hold
new promise?
ThreatsThreats
What obstacles do you face that
hinder the effort - in the
environment, the people you
serve, or the people who conduct
your work?
What local, national, or
international trends favor interest
in other or competing programs?
Is a social change or demographic
pattern harmful to your goal?
Is the financial situation of a funder
changing?
Have changes in policies made
something more difficult?
Is changing technology
threatening your effectiveness?
Download a Microsoft Word version of this table here.
Contributor Contributor
Val Renault
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