SWOT Analysis
Complete the Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis for a rehab
site/organization (nursing home) or a program using the "SWOT Analysis" template provided
Directions: Complete the matrix below for the organization or the example site mentioned below.
After completing the matrix then answer the following questions:
1. How can weaknesses be converted into strengths?
2. Can strengths be used to overcome threats? How?
3. How can opportunities be maximized?
4. How can weaknesses be minimized?
Positive Impact Negative Impact
In te
r n
a l
Strengths:
Weaknesses:
E x te
r n
a l
Opportunities:
Threats:
Example of Rehab Center:
Rehabilitation and wellness center located in Maryland. The center makes positive contributions
to the communities and participates annually in fundraisers, raising money for causes ranging
from Alzheimer's disease research to breast cancer awareness. The site’s main goal is to achieve
excellence in the quality of care and life of their residents and to protect and improve the health
of the people within the rehab center and its communities. Some of the services provided are as
follows: care for infectious diseases, pulmonary/ventilator care, cardiac care, diabetes
management, dementia management, physical therapy, Palliative care, Dialysis and hospice/end-
of-life care. In-patients receiving dialysis receive care from a network of trained professionals,
including nephrologist, nurses, dietitians, social workers and other healthcare professionals. The
team practices a holistic, integrated process to help address all the health and daily care concerns
that a dialysis patient may face, working individually and collaboratively to achieve the best
possible outcomes for each person. Their pulmonary/ventilator care team provide both short-term
ventilator weaning services, as well as long-term ventilator and tracheostomy management. At
the site, they use comprehensive clinical care model featuring Nurse Practitioner Program, which
staffs licensed and certified geriatric nurse practitioners, with oversight by the company’s full-
time Chief Medical Officer. Quality Improvement Program at the site is designed to efficiently
manage changes in patient status, through early identification of issues, assessment,
documentation and a streamlined communications system that allows physicians and other
members of the interdisciplinary team to collaborate on care decisions, on-site or remotely,
around-the clock.