Marketing Plan- Competition - due in 24 hours

SWOT ANALYSIS

Del Beverages Company

STRENGTHS

1. Reliable suppliers-Del Beverages Company has suppliers who always deliver raw materials and some finished beverages on time. When an order is made by a customer, the company never fails to have stock because of its reliable suppliers. Customer orders are, therefore, processed immediately.

2. Large distribution network- the Company is connected to distributors in various countries. This enhances the likelihood of reaching the maximum number of customers for the available beverages. The large distribution network also ensures that the company can enjoy diverse customers thereby sell various beverages.

3. Customer satisfaction- many customers give positive feedback on the beverages sold by Del. High school students always prefer the coffee and tea sold by Del.

4. Online presence- customers can place orders using the company’s website.

WEAKNESSES

1. Transportation costs- the company has to incur high costs during the transportation of beverages to various locations. This affects its profitability.

2. High level of competition- Del faces competition from already established companies such as Coca-Cola and Pepsi.

3. Health concerns- the increasing health concerns on sugary drinks has made a lot of customers avoid purchasing beverages. The company, therefore, has its sales decreasing because some customers do not think it is healthy to drink the beverages.

4. Product diversification- the company only offers a few beverages such as coffee, tea, and juices. This limits the types of beverages that customers can order. The company has not ventured into selling other products besides the beverages.

OPPORTUNITIES

1. Additional stores- Del can expand to many other cities around the globe by establishing distribution stores or contacting the distributors in those cities. The developing nations provide a non-utilized market for Del Beverages.

2. Online sales expansion- due to the growing number of internet users, the company is likely to expand its sales through online platforms.

3. More schools were built- since Del mostly targets high school students, the construction of schools in various places presents new markets for the company.

4. Introduction of new beverages- Since Del only sells a few beverages, it has the opportunity to introduce more beverages and make high profits. The company can get more consumers by introducing a variety of drinks.

THREATS

1. Increase in the cost of raw materials- the raw materials for making various drinks can increase, and this could adversely affect Del since it is a small company.

2. Changes in consumer preferences- the consumers could stop consuming the beverages due to health reports on the drinks. The competitors could also make better beverages to take all the customers.

3. Unskilled workforce- For a company such as Del, it may be difficult to get workers who are skilled enough to make the company competitive. They may also be unable to solve the challenges faced by the company.