SWOT Analysis

Strength - Continually seeking new ideas to better their product and operations, Free tools, Accessible for non-technical.

Weakness – not active on social media, lack of experience in Canada market, no attractive graphic design of website, improper presentation, Security standards

Opportunities – The firm can improve its security standards by incorporating new technologies that have improved security features, Virtual assistance in Metaverse, Simply Flows has an opportunity to develop and improve its products and systems by incorporating emerging technologies. The firm can use AWS protection services that have the highest level and modify as advancements are made into the system, Support from the BC govt to invest on the new business have a huge market,

Threats - Technological advancements threaten the security of data stored in the cloud, the increase in cyberattacks threatens the prosperity of the firm as clients are worried about losing their data, local marketers are competitors, reluctant nature of the people to adopt the new things,