Capstone Project - Part II

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Instructions: Describe your organization’s strengths, weaknesses, opportunities, and threats relative to the factors affecting the organization. You may not be able to complete all of the areas due to difficulty in locating information, but try your best to address each item.

Key Factor	Strengths	Weaknesses	Opportunities	Threats
Competition		Competition
Political effects
Regulation
Market developments			Market developments
Research
Innovation	Innovation
Communication			Communication
Economy				Economy
Technology	Technology	Technology	Technology	Technology
Human Resources		Human Resources
Marketing			Marketing
Finance
Revenue streams	Revenue streams
Costs	Costs
Cash flow				Cash flow
Core activities			Core activities
Accreditation/ certifications				Accreditation/ certifications
Continuity, supply chain robustness	Continuity, supply chain robustness
Succession, bench		Succession, bench
Benefits/salary		Benefits/salary
Global markets	Global markets
Price, value, quality			Price, value, quality
Customer base			Customer base
Customer service			Customer service
Business partners	Business partners
Market demand
Brand	Brand
Public perception/reputation				Public perception/reputation
Key staff		Key staff
Training
Project management
Niche target markets/core markets/products			Niche target markets/core markets/products
Organizational culture		Organizational culture
Experience, knowledge, data
Communication/ information flows				Communication/ information flows
Management of strategic change				Management of strategic change
Control systems				Control systems
Goodwill
Portfolio management
Investments
Other considerations unique to your organizations		Controversies

Source: Barksdale and Lund, 2006 (pp. 59-62)