FOR PROFTUTOR ONLY

SWOT_MATRIX.xlsx

SWOT Analysis Strategy

		INTERNAL FACTORS
		STRENGTHS (+)	WEAKNESSES (–)
EXTERNAL FACTORS	OPPORTUNITIES (+)	STRENGTHS (+) / OPPORTUNITIES (+) STRATEGY	WEAKNESSES (-) / OPPORTUNITIES (+) STRATEGY
	THREATS (–)	STRENGTHS (+) / THREATS (–) STRATEGY	WEAKNESSES (–) / THREATS (–) STRATEGY