1 page & 1 slide for a case SWOT analysis

SWOT

Strengths

Popular brand

Loyal customer base

Existing market w/ children & Moms

Strong partnership w/ retailers (natural)

Grocery sales represent 94% sales

Large product portfolio (meals, snacks, dressings)

Investor support

Non-Gmo (local farms)

Weaknesses

New in frozen product development

Low advertising spending

Opportunities

Growth in organic market

Consumer increase demand for the frozen

section (desserts/snacks)

Popularity in premium brands

Threats

Larger competitors (i.e. national brands/regional)

Amy’s, Newman’s Own, and Kashi

Recession may effect sales of premium brands

Market strictly regulated