Week 4 SWOT

Internal

External

S

Largest Primary Care Practice in the service areas

All primary care locations are designated as patient-centered medical homes

Practice has the highest patient satisfaction levels in comparison to competition

W

Slower decision-making due to size

High turnover among medical techs

Financial losses due to construction of new office locations

O

Strategic alliances with large health system in the works

Opportunity to deploy telehealth products for patient appointments

Opening new office in desirable location with the potential to reach new patient population

T

Change in reimbursement due to federal or state legislation

Competitor is launching a new telehealth direct to consumer portal

Competitor has recruited away two long-time popular doctors