BUS 599 - Assignment 1

Strengths

1. Targeted towards men and women and fit needs.

2. Highly skilled staff who will offer good haircuts.

3. Capabilities of cosmetologists working in unisex salon.

4. Location of business around professional workplaces.

Weaknesses

1. High prices compared to Supercut barbershops.

2. Income of business depend on # of customers and employees.

3. # of barbers and clients need to be high to cover all business expenses.

4. Lack of professional and customer-centric approach to clients at the start of the business.

Opportunities

1. Introducing Uber barbering services.

2. Increased use of social media initiatives to advertise haircuts & styles as well as new products to clients.

3. Current customers will help promote the business to new clients through social media.

4. Changing trends in barbershop industry provide opportunities for growth.

Threats

1. Other stiff competition from regular salons in the market.

2. Salons that are well established over an extended period.

3. Dreadlocks trend in the market based on some men and women wanting to keep their long.

4. Younger group deciding to wear their hair more natural without getting any type of cut.