Creating a Marketing Strategy for Alphabet Inc

Running head: SWOT ANALYSIS 1

SWOT ANALYSIS 2

SWOT Analysis of Alphabet Inc.

Brianna Patrice Garcia

Excelsior University

BUS351: Marketing Concepts and Application

Professor Susan Craver

November 11, 2022

SWOT Analysis of Alphabet Inc.

The corporate headquarters of the enormous American corporation Alphabet Inc. are in Mountain View, California. As a result of Google's reorganization on October 2, 2015, it was established and is now the parent organization of Google and numerous other exes - google companies, including YouTube, Android, and Nest. Page and Sergey Brin, the two co-founders, continued to be stockholders, members of the board, and members of staff at Alphabet.

Strength

Undefeatable: No rival has yet come close to displacing it from its present role, much less capturing its market share in search results. In relations of market share among computer search engines globally, Baidu 0.68 %, Yahoo 2.84 %, and Bing 6.43 %, are Alphabet's following three main competitors (Tan, 2022).

Brand valuation: Agreeing to the Forbes Brands Grade for 2019, Alphabet has a worth $ 207 billion.

Strong market leadership in phone software and operating systems Android, which would be controlled and operated by Alphabet Inc., powers over 72 % of all smartphones.

Search Inquiries: This strong brand averages processing over 40,000 search terms per minute, or over 3.5 billion inquiries every day.

High Income: Alphabet's massive $ 161.86 billion annual revenues (as of 2019) from advertising has guaranteed its expansion (Tan, 2022).

Flexibility: Alphabet can go head-to-head with Apple's latest thanks to its adept adaptation of mobile and Android technology.

Weakness

Privacy policies: Alphabet has been under fire from expert committees for its overemphasis on privacy, notably when it originates to thumping the truth about technologies.

Increased reliance on Advertising: There are more rumors about future of Alphabet because of its overreliance on marketing. 83.9 % of the firm's corporate revenue in 2019 came through advertising initiatives (Clement & Xia).

Boycott of YouTube and Alphabet by Advertisers: Major Businesses boycotted YouTube and Alphabet After Learning That Their Advertisements Was Showing Next to Extremist, Hate-Filled Content; top brands boycotted YouTube and Alphabet. It has harmed Alphabet's reputation.

The collapse of the Social Media Rebellion: Before social media behemoths such as Facebook and Twitter emerged, most users depended on Alphabet to get the latest headlines online. Individuals can now get the most current update over social media.

Employees Protest: Consumers feel contempt productions that upkeep social wrongs and domination or work with the authoritarian (Tan, 2022).

Opportunities

 Wearable Market: To contend with Samsung and Apple in the profitable and expanding gadget smartwatch and fitness wristband) sector, Alphabet bought Fitbit in November for $ 2.1 billion.

Remote Work: Due to recent events, the need for remote options has significantly surged, with Microsoft and Zoom generating trillions from their video chatting services.

Cloud Store: Public cloud can be critical to Alphabet's business because of its store and cloud services.

8. Non-Advertising Revenue: Alphabet must develop a non-Ad Marketing Strategy as part of diversification.

Additional business acquisitions: Having facilities worldwide, Alphabet is one of the most significant income corporations. A corporation like Alphabet has an advantage over other businesses because it can more easily invest in new innovations and companies.

Global Opportunities: As online activity and saturation rise in emerging economies; the business will have access to more sources of revenue.

Threats

Market share decrease: As per information obtained from a market research firm, Alphabet's American digital advertising revenue is anticipated to experience a market share decrease. This was 36.2 % (2019), 37.2 % (2018), and 38.8 % (2017) (Tan, 2022).

Antitrust Controversies: Alphabet has been the subject of competition disputes for decades from American and European legislators.

Censorship Policy: Alphabet has not been successful in fending off criticism of its censorship plan.

Increasing Competitors: Facebook and Amazon, two of Alphabet's main rivals, pose the biggest challenge to the company.

Ad Blocking Innovations: PPC and ad revenues are the primary sources of money for Alphabet (Pay per click) (ECK)

Economic Uncertainty Caused by the Pandemic: Recent incidents have severely harmed several businesses, notably Alphabet, in revenues and revenue.

Conflict with China: Because of escalating conflict, Alphabet was compelled to abandon plans to offer cloud services in China. The activities of Alphabet around the globe may be impacted if the political upheaval spreads to certain other regions of the world.

Conclusion

The SWOT assessment of Alphabet Corporation presented above identifies the business's strengths, weaknesses, potential advantages, and potential threats. The SWOT analysis results show that Alphabet is a genuinely innovative business because it strives to offer customers an exceptional reputation in its offerings. This research shows that the positioning strategy's strengths are significantly higher due to its steady fiscal and stock market efficiency.

References

Tan, F. (2022). Development Prospect Analysis of Alphabet. In  Proceedings of the 5th International Conference on Economic Management and Green Development (pp. 330-339). Springer, Singapore.

Clement, J., & Xia, B. The Release of Alphabet Home & The Impact on Stock Values.

ECK, A. Urban BACHER, Ph. D.  Under the auspices of the President of the Republic of Croatia, 555.