EXECUTIVE SUMMARY ON Under Armour
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STRENGTHS |
WEAKNESSES |
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· Innovative technology · Diversity of its Product · Strong Brand recognition · Athlete Endorsements · Eco-friendly/ Green products |
· Limited Material/Technology · Stiff Competition · Lacks a Top Seller · Limited Footwear Line |
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OPPORTUNITIES |
THREATS |
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· International Expansion · Expansion of athletic footwear · Development of markets to incorporate women campaigns · E-commerce |
· High competition (Adidas, Nike, Reebok) · Product Replacement |