Assignment 1: Company Description and SWOT Analysis

Company Name

The name of my NAB is “Fresh n’ Fruity” When choosing the name for this company, I was looking for a name that would be out of the ordinary but give a surprise and mystery once the consumer taste the beverage that I would produce. The significance and strategy behind choosing the name is to remain customer that they can have a great drink that is very fresh n’ fruity.

Products

For my company I’m looking to target all type of customers. Which I’m going to offers a range of drinks that is healthy and fruity. My Ingredients will be popular vegetables which are carrots, cucumber, celery, kale, spinach, beets, and romaine. The most popular fruits to use in juicing are lemons, oranges, apples, and limes. Other add-ins are fresh ginger, parsley, chlorella, and turmeric.

Mission Statement

Fresh n’ Fruity Mission statement is to nurture the human spirit-one person, one drink and one place at a time. This statement shows how we care and mind about the well-being of our products consumers which is why we are insisting on the quality. We are also indicating our aim of getting to our consumers and not them coming for us, we are showing that we shall capture every market over time.

Discuss three OPPORTUNITIES you can identify for your NAB business. Briefly describe each and clarify how your business can grow by pursuing each opportunity.

I NEED HELP ON MY OPPORTUNITIES FOR MY SWOT

1.Having well know established businesses in the same shopping center. This is an opportunity because it will allow for a lot of foot traffic to help because people in the café. Being new to the market and unknown I will need word of mouth advertainment to help grow my business in the beginning.

2.Providing a Fresh n’ fruity beverage that helps improve daily diets. Providing fresh n fruity beverages that help improve daily diets. This is an opportunity because everyone has a good to becoming healthy and finding ways that want break the bank to improve daily diets.

3.Target audience. I’m targeting everyone that like to drink healthy but fresh n fruity drinks with great juices and fresh fruit.