homework
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SWOT.docxB-Live Refreshments Company is a non-alcoholic beverage company that operates in the United States. The company was created with the intentions of selling fresh farm fruit juices with no additives or preservatives added to our products. The company has been in existence for quite a period now. The company's portfolio includes:
Coconut blended juices
Due to the love of the sweet scent and taste produced by coconut, the company decided to blend most of its beverages with coconut to attract more consumers. Additionally, blending was not only done to attract consumers but also to add more nutrients to the drinks which will be beneficial to the consumers.
Additives and Preservatives free Beverages
Over the recent years, a lot of scientific evidence points to the fact that most diseases are acquired through lifestyles of individuals. Some of the lifestyles can be the beverages consumed by some individuals. Owing to that fact, our company serves our consumers with fresh juices directly from the farms with no additives or preservatives.
Environmental friendly packaging
The company is very much aware of the adverse effects of plastics on our environment. Therefore, most of our packaging is done on purely recyclable materials that will not cause an adverse impact on your environment.
Operations
The company owns a shop in every major shopping center across the United States. Additionally, the company runs shops across every significant busy street across all the states ensuring proper services to our customers.
It is critical that when starting a business, a plan should be laid down since its the backbone of the business. In this business plan, it is of importance to carry out a SWOT analysis of the market and include it in your plan. In this discussion the opportunities and threats of the business will be discussed accordingly.
Opportunities refer to a brief description of the external factors that represent the motives of your business to exist and succeed within the specified market center. Generally, the opportunities are based on financial, customer, internal, learning, and growth status of the business. B-Live business, significant opportunities were spotted and they include;
i. Coming up with new flavors; one of the key opportunities is adjusting the type of juice being supplied to our potential customers. Some of the flavors to be launched include branded vanilla, strawberry, and chocolate.
ii. Focusing on the advertising and marketing strategies; gaining a market for business products is very essential, so as B-Live Enterprise, advertising strategies such as through local televisions, local radios magazines and social media platforms are used.
iii. Introducing purchase offers; to our esteemed customers, it was found worth to keep them by giving out offers based on the quantity of items bought.
iv. Cross-training opportunities; as a business, there are employees that help in serving the customers. It was essential to bring in training strategy to both customers and employees in order to ensure fair relations.
Relatively, like any other business, threats arise from various sources and with a well-structured plan they can be addressed. Sometimes the threats are beyond the handling level but with strength, they are just nothing to worry about. The potential threats that can be recognized in B-Live Enterprises are:
i. Emerging local competitors; competitors are recognized as the worst threats ever, without a concrete strength, they can bring down the business. The best way to handle such situation is by hoovering around your competitors and knowing what they are doing better that your business. Once you have the idea, its upon you to rebrand it and come up with better services.
ii. Decreasing consumers buying power; at times, the potential consumer may decide to go other vendors to get the ice creams. As a business owner, it is important to ensure close relationships with your customers is maintained in order to avoid such situations.
