discussion

For this discussion, review the format of the SWOT analysis provided in the study. Locate at least one credible Internet article that provides guidance on achieving successful scrutiny of the SWOT analysis. Using proper APA format, either paraphrase or quote from your article. Recalling the reading, and from the information provided, choose one internal and one external aspect of the SWOT analysis and explain what you see as critical elements of the organization requiring Regina's attention. Tip: Carefully label the internal and external element you are discussing in separate paragraphs,so your peers recognize your chosen topics. For example: Internal – Strengths or External – Threats.

SWOT Analysis

· STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS

· LIMITATIONS OF SWOT ANALYSIS

· USING SWOT ANALYSIS TO DEVELOP ORGANIZATIONAL STRATEGY

· SWOT ANALYSIS IN OTHER FIELDS

· BIBLIOGRAPHY

Organizational strategies are the means through which companies accomplish their missions and goals. Successful strategies address four elements of the setting within which the company operates: (1) the company's strengths (S), (2) its weaknesses (W), (3) the opportunities in its competitive environment (O), and (4) the threats in its competitive environment (T). This set of four elements—strengths,

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weaknesses, opportunities, and threats—when used by a firm to gain competitive advantage, is often referred to as a SWOT analysis. SWOT was developed by Kenneth Andrews in the early 1970s, and it continues to be used with only minor modification and development into the twenty-first century. In 2008, the Harvard Business School Press published two digital guides to performing SWOT analysis, and investment analysts regularly publish guides that perform a SWOT analysis on a wide variety of corporations and financial institutions.

An assessment of strengths and weaknesses occurs as a part of organizational analysis. It is an audit of the company's internal workings, which are relatively easier to control than outside factors. Conversely, examining opportunities and threats is a part of environmental analysis—the company must look outside of the organization to determine opportunities and threats, over which it has lesser control.