Finance problem

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SWOT-BeachChair.xlsx

SWOT Template

SWOT ANALYSIS TEMPLATE
Strengths Weaknesses
New type of product Little knowledge of the industy
Driven Owner Just an idea - no design
INTERNAL No entrepreneual experience
No brand recoginiton
Opportunities Threats
Current market is all the same chairs Established Market
Consumers are willingly to pay extra for better product (Hopefully) 20+ companies that make beach chairs
EXTERNAL Large Market ($ not available)
* Numbers could not be found online