Project Dunkin
Zang Xueye
Switchers_DePaul20slide.pptxTotal Trips calculated among Recent Switchers of Dunkin’ (consumers who have visited us in the past month, but not the past week).
** Other includes independent, grocery, kiosks & anywhere else where they might be going for immediate beverage consumption.
3
Monthly Trips
to
5
Monthly Trips
to
6
Monthly Trips
to Other **
4
Monthly Trips
to
4
Monthly Trips
to
22
Monthly Trips
in Total*
Currently
Where else are Switchers going?
Dunkin’ captures only 4 of 22 monthly QSR trips from Switchers
22
Monthly Trips
in Total*
Monthly Trips
in Total*
Monthly Trips
in Total*
Monthly Trips
in Total*
22
22
22
Comes from Kantar Segmentation
1
