Psychology

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SVDecisionMakingII.pptx

"Too often we give children answers to remember rather than problems to solve." -Roger Lewin

Psych 105 Decision Making Chapter 8(2)

How To Increase Decision to Help

1) Modeling

Watching someone give help increases helping

A reminder of what you should do

Shows you the consequences of helping

2) Competency

If you are trained to help, much more likely to give assistance!

3) Communicate with others

Foot-in-the-Door

Get someone to agree to a small request (foot-in-the-door) in order to get them to do something bigger (get through the door!)

Sign this petition in favor of safe driving!!

(A bit later) Donate money to a safe driving campaign!

Well, Ok, I already signed the petition, might as well

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Cognitive Dissonance Study

Behavior that conflicts with attitudes can arise cognitive dissonance

Dissonance creates tension, which people are motivated to reduce

Dissonance can be decreased by changing the attitude that conflicts with behavior

Group paid $1 to lie about the boring task said they liked it more.

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Ways to Reduce Dissonance

Change attitude to be consistent with behavior

“Diets don’t really work anyway”

Acquire supporting information

“Many overweight people live long healthy lives”

Trivialize the behaviors in question

“Looking thin is not all that important”

Restore positive self-evaluations

“I like the way I look, regardless of my weight”

So how can we make good decisions?

Elimination by aspects

a. Create a list of the attributes the possibilities have, decide what’s important and what you don’t what

b. Create a list of what’s important, look for the possibility that has the most of

your desired attributes

Making a Decision Worksheet

Frame the decision

How you word it matters!

Generate alternatives

Must have options

List considerations

What matters to you?

Weigh considerations

Weigh alternatives

Calculate a decision

Example

Step 1: Frame the decision

A succinct statement of the problem

I need to buy a house.

What is your major decision?

E.g., I buy a new house right now.

Step 1: Frame the decision

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Step 2: Generating alternatives

Alternatives
Wait until next year Move close to my work Move close to her work Move to a larger apartment Buy a used house

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Step 4: Weigh the considerations

How important is each consideration

5-point scale (5 = very important, 1 = not at all important)

Alternatives
Wait until next year Move close to my work Move close to her work Move to a larger apartment Buy a used house
Considerations
Comfort ( )
Money ( )
Distance ( )
Stress ( )

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Step 5: Weigh the alternatives

How well does each alternative satisfy each consideration?

The scale goes from -2 to +2

Alternatives (X) -2 to + 2
Wait until next year Move close to my work Move close to her work Move to a larger apartment Buy a used house
Considerations (Y) 1 – 5 scale X * Y
Comfort ( )
Money ( )
Distance ( )
Stress ( )

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Preparing a Worksheet: Stages

5. Weighing the Alternatives

Think carefully about each alternative and determine how well each satisfies the considerations

Weigh the alternatives using -2, -1, 0, +1, and +2

A positive number indicates the alternative is favorable to the consideration (+2 = highly favorable); a negative number indicates the alternative is incompatible with a consideration (-2 = highly incompatible)

Zero is used when an alternative is neither favorable nor unfavorable to a consideration

Preparing a Worksheet: Stages

4. Weighing the Considerations

Considerations are not always equally important to the decision maker, and thus need to be weighed in terms of importance

Weighing considerations is personal and subjective

Try using a 5-point scale to evaluate each consideration, with 1 = slight importance, 5 = great importance (2, 3, 4 = gradations of importance)

Preparing a Worksheet: Stages

6. Calculating a Decision

There are three different strategies for calculating a decision at this point

Overall Assessment of the various weights is obtained by determining how well each alternative satisfies the considerations taken as a whole or overall

This is calculated by multiplying the weight assigned to each consideration by the value assigned to how well an alternative satisfies the consideration

Then a total score is calculated for each alternative by adding up all the products

Preparing a Worksheet: Stages

6. Calculating a Decision

Dimensional Comparison is a method for calculating a decision from a worksheet

The alternative that has “won” the greatest number of considerations (with highest scores) would be selected

The 2/3 Ideal Rule is a method for calculating a decision from a worksheet in which only alternatives whose worksheet totals are at least 2/3 of the ideal choice would be chosen; a satisficing process

Subjective calculations

Weighing considerations

1 through 5; 3 being neutral

Weighing alternatives

-2 through 2; 0 being neutral

Calculate the decision

Overall assessment

Dimensional comparison

2/3 ideal rule

Post-decision Commitment and Evaluation

Cognitive Dissonance is a theory based on the notion that people want their beliefs, attitudes, and actions to be consistent

When they are not consistent, an unpleasant internal state (dissonance) arises, which needs to be reduced

We reduce dissonance by changing our beliefs or attitudes so that they are in accord with our actions

Post-decision Commitment and Evaluation

Foot-in-the-Door is a two-stage persuasive technique

People are more likely to comply with a large request after they have first complied with a much smaller request

Perspective taking is the ability to “see” an issue from the other side’s perspective

Several studies have documented advantages of taking perspective when at the bargaining table (Galinsky et al., 2008)

Post-decision Commitment and Evaluation

Hindsight involves a re-evaluation of a decision after it has been made and its consequences have occurred, with the belief that the consequences should have been known before the decision was made

Hindsight is of little value in the decision-making process

It distorts our memory for events that occurred at the time of the decision so that the actual consequence seems to have been a "forgone conclusion”

Unlike hindsight, retrospective (after the fact) review can be a valuable aid in improving future decisions because it does not involve a faulty reconstruction of information available at the time the decision was made