essay guro

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ASSIGNMENT DESCRIPTION:

You are required to demonstrate your ability to assess, analyse and describe the process of setting up a small business by way of a report. The report will clarify your business idea and define your long-term objectives.

Select a business type of your own choosing and compile a report. The report should be in sections, each relating to the assessment criteria, however you should put the report together in the way you wish ensuring it is professionally presented. You will be asked to ‘present’ your work to the class using your choice of presentation delivery method.

LEARNING OUTCOMES

ASSESSMENT CRITERIA

1.Have an understanding of the local business environment for a small business

1.1 Examine local business conditions relating to business idea.

1.2. Explain sources of free advice for own business idea

1.3. Explain sources of grants and loans for own business idea.

2. Have an understanding of how market research can be used

2.1. Design a Market Research Questionnaire

2.2. Pilot the Market Research survey

2.3. Analyse the results of the survey

2.4. Evaluate the effectiveness of the questionnaire/survey

3. Demonstrate an understanding of the role of promotion

3.1. Design an advertisement for either print or Web

3.2. Explain how the advert will reach the Target Market

3.3. Evaluate various promotional activities and justify which will be used

4. Have an understanding of legal constraints

4.1 Identify and examine legal issues affecting the business

5. Have an understanding of the nature and role played by competitors

5.1 Identify competitor prices and justify own pricing strategy

5.2 Explain how the competition may affect the business

Grading Information

Merit Descriptor

Distinction Descriptor

1: Understanding of the subject

a demonstrates a very good grasp of the relevant knowledge base

.

a demonstrates an excellent grasp of the relevant knowledge base

Merit

Distinction

3: Application of skills

a generally selects appropriate

· skills

· techniques

· methods

and/or

b applies appropriate (selected or given)

· skills

· techniques

· methods

with

c very good levels of

· confidence

· consistency

· creativity

· innovation

· precision

· accuracy

· efficiency

a consistently selects appropriate

· skills

· techniques

· methods

and/or

b applies appropriate (selected or given)

· skills

· techniques

· methods

with

c excellent levels of

· confidence

· consistency

· creativity

· innovation

· precision

· accuracy

· efficiency

Merit

Distinction

7: Quality

a is structured in a way that is generally logical and fluent

c. taken as a whole, demonstrates a very good response to the demands of the brief/assignment

a is structured in a way that is consistently logical and fluent

c. taken as a whole, demonstrates an excellent response to the demands of the brief/assignment
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