Current Topic 2 - Work Pairing

Environmental Awareness Is Never a Bad Thing

Sustainability: Environmental Awareness Is Never a Bad Thing

Reshika Bhattarai

BUS 3003-50 Principles of Management

Current Topic #1

Texas Woman's University

Dr. Kerry webb

1. What global issues do you see here? What ethical/social responsibility issues do you see here?

Sustainability centers around addressing the necessities of the present without trading off the capacity of people in the future to address their issues. The idea of sustainability is made out of three columns: economic development, environmental protection, and social development.In this case study, we can see the CSR issue which means that there are some disputes between economic growth and as well as the sustainability of the environment. In this case study, the economic growth is representing how the environment can be clean and healthy in Keurig Corporation and its business responsibilities. If we talk about the ethical issue here then we can say that the business's responsibility is to meet the expectations of the society and the global environment. This business responsibility will help to make the environment productive and by the social expectation the corporation can become more popular and it will produce friendly products in the environment.

2. Are the critics overreacting to the situation? Do you think Keurig Green Mountain’s managers are handling this situation in the best way, ethically and responsibly? What else could they do to be more ethical and responsible?

By looking into the case study we analyze that the Keurig Corporation is only focusing on the profit of their own company and in this situation the critics are not overreacting at all. Their products are causing a lot of issues of the environment and they did not even bother or care about the surroundings or the environment. To save the environment, social media starts being involved in this situation. If we look at the manger then we can say that the manager is not handling the situation. They are getting harsh after they get criticized and they do not give any resolution but they simply give a plan. The plan they gave was the plan for another company. By the ethical issue, they only need to use the power of social media for the encouragement of their consumers.

3. Are Keurig’s proposed actions best described as a social obligation, social responsiveness, or social responsibility? Explain.

The action of Keurig is representing social responsiveness. If we describe social responsiveness then can say that the firm accepts to involve in the social actions to achieve the popular social need. In the K-cups the safe version was to produce a safe environment as we have seen in the case study. Some social media haters made a Youtube video in which they were protesting the killing of the K-cup. In the answer to the protest, they decide to find a solution in the future. The solution was that they will make a recyclable version of the K-cup in the year 2020. Keurig is developing this product because of their social need and this is not a bad decision this decision if made for goodwill and this will help them to make the environment socially responsive.

4. What do you think the statement “environmental awareness is never a bad thing” means?

In my opinion, environmental awareness is never a bad thing, it tells us that there is no negative effect on the awareness of the environment. If we will be more aware of our environment then this is not a bad thing we are only producing different things and improving our environment. This shows us that if our environment will be better then we can last longer in the world and our earth will become healthier and brighter and in the future, it will become more sustainable as compared to the previous one. This will also help our generation to live a happy and healthy life ahead. If we compare this with the example of a workout routine then this will be not a bad example to explain. If we work out on a daily routine then this will make us healthier and this will not affect us negatively. This will improve our body health and help us to stay strong in the future. So we should keep our environment clean and safe. (Tishmack, 2019). At the end, we can conclude sustainability with some of its primary goals. The very first goal can be “To remove hunger and poverty from the society”. Provide a better set of facilities for the healthcare system and education. Achieve stable economic growth to remove the unemployment factor and promote the jobs to make a good economy. Remove the gender discrimination and let the every gender to participate in progressive tasks. And the most important thing, participate in the activities through which results of the climate change can be handled in a way that they couldn’t harm the health of people and their lives. Also maintain the health of air, land and water(sea) by taking the proper steps against pollution.

References

Tishmack, J. (2019, January). Environmental Awareness. Retrieved from resilience: https://www.resilience.org/stories/2019-01-22/environmental-awareness/