SMART CAPSTONE Final Report
voyage
SurveyQuestionsfor5Industries-DigitalicInnovation.docxGeneral Questions:
1. Which kind of industry tradeshow are you attending?
a. Product-based industry
b. Service-based industry
For people who chose “a” from question 1:
2. Which specific industry?
a. Hardware industry
b. Home industry
c. Health & Beauty industry
For people who chose “b” from question 1:
2. Which specific industry?
a. Business & Consulting industry
b. Software industry
Product-Based Industries
Hardware Industry
1. (Reliability) How important the brand reputation is to you?
NOT AT ALL LIKELY EXTREMELY LIKELY
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2. (Functionality) Do you value the multi-functional feature of the product?
a. Yes
b. No
3. (Capacity) What is the capacity range you are looking for?
a. Very low
b. Low
c. Medium
d. High
e. Very high
4. (Maintainability) Would you spend more on upgrading?
a. Yes
b. No
5. (Durability) How long do you want your hardware to last?
a. 1-3 years
b. 3-5 years
c. More than 5 years
6. (Warranty & Guarantee) What kind of insurance do you expect?
a. Insurance
b. Warranty
c. Guarantee
d. No preference
7. (Support Service) From 1 - 5, how important is the after-care support to you?
NOT AT ALL LIKELY EXTREMELY LIKELY
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8. (Safety) How important safety instructions & tools are?
a. Not important
b. Important
c. Very important
9. (Material) How important is the material made for?
a. Not important
b. Important
c. Very important
10. (Technology Readiness) What level of technology are you looking for?
a. Most recent
b. Last year
c. 2-3 years
d. 4-5 years
e. No Preference
11. (Customization) Would you spend an extra budget on customization?
a. Yes
b. No
Furniture Industry
1. (Furniture Style) What is your desired furniture style? (Check all that apply)
a. Traditional
b. Modern
c. No preference
2. (Furniture Size Variety) What is your desired furniture size?
a. Extra Small
b. Small
c. Medium
d. Large
e. Extra Large
3. (Furniture Size Variety) What is your family size?
a. 1
b. 2
c. 3
d. 4
e. 5
f. More than 5
4. (Customization) Would you spend an extra budget on customization?
a. Yes
b. No
5. (Presentation) What is your favorite furniture color?
a. Light color
b. Neutral
c. Dark color
d. Colorful
e. No preference
6. (Innovation) Are you interested in innovative furniture?
a. Yes
b. No
7. (Material) What material would you prefer? (Check all that apply)
a. Leather
b. Vegan Leather
c. Natural - Soft
d. Synthetic - Hard
e. Organic
f. Recycle
8. (Material) What is your finish preference?
a. Metal
b. Wood
9. (Comfort) What is more important to you?
a. Comfort
b. Design
10. (Durability) How long do you want your furniture to last?
a. 1-3 years
b. 3-5 years
c. More than 5 years
11. (Multi-functionality) Do you value multi-functional furniture?
a. Yes
b. No
Health & Beauty Industry
1. (Testers) Do you need a test before buying?
a. Yes
b. No
2. (Accuracy) From 1-5, how accurate do you expect for the result?
NOT AT ALL LIKELY EXTREMELY LIKELY
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3. (Side Effect) Do you check the side effects before purchasing?
a. Yes
b. No
4. (Ingredient) Do you check the ingredient label before the purchase?
a. Yes
b. No
5. (Ingredient) Do you have any chemical limitations?
a. Yes
b. No
6. (Functionality) Do you value the multi-functional feature of the product?
a. Yes
b. No
7. (Reliability) How important the brand reputation is to you?
NOT AT ALL LIKELY EXTREMELY LIKELY
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8. (Personalization) Would you like to spend an extra budget on personalization?
a. Yes
b. No
Service-Based Industries
Business & Consulting
1. (Reliability - Certification) What is the level of certification you are looking for?
a. Credentialing -
b. Licensure -
c. Certifications -
d. Accreditation -
2. (Proficiency) What level of service are you looking for?
a. Free service/trail
b. Basic
c. Intermediate
d. Advance
e. Professional
3. (System Oriented) What is your preferred service structure?
a. Standard/Pre-designed
b. Flexible/Agile
4. (Mutual Commitment) From 1 - 5, how crucial is this service for you/your company?
NOT AT ALL EXTREMELY
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5. (Communications) How would you like to communicate? (Check all that apply)
a. In-person
b. Phone call
c. Text
d. Email
e. Social Media
f. Account Portal
g. No Preference
6. (Popularity & Connections) What is your brand recognition preference?
a. Most popular in the industry with a high price
b. Small/Medium size with a medium price
c. Startup with the cheapest price and newest innovation
7. (Knowledgeable) What is level of knowledge do you require?
a. Trainee (free service)
b. Intermediate with the cheapest price
c. Advance with a medium price
d. Professional with a high price
8. (Time Management) How soon do you need to start the service?
a. Not urgent
b. Urgent
c. Very urgent
Software Industry
1. (Features) What is level of features are you require?
a. Free service/trail
b. Basic
c. Intermediate
d. Advance
e. Professional
2. (Performances) What is the capacity performance you are looking for?
a. Trial
b. Intermediate with the cheapest price
c. Advance with a medium price
d. Professional with a high price
3. (Compatibility) What types of compatibility testing would you like to perform? (Check all that apply)
a. Hardware
b. Networks
c. Devices
d. Operating System
4. (Maintainability) Would you spend more on features support?
a. Yes
b. No
5. (Integration) What is the level of integration you are looking for?
a. Basic
b. Intermediate
c. Advance
d. Professional
6. (User Friendly) From 1 -5, how important is user-friendliness?
NOT AT ALL EXTREMELY
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7. (Usefulness) Do you value multi-activity software?
a. Yes
b. No
8. (Perceived Risk) What is the risk level you are willing to take for new software?
a. Very
b. Low
c. Medium
d. High
e. Very high
9. (Goal Oriented) What is your goal term?
a. Short-term goal
b. Medium-term goal
c. Long-term goal
10. (Functionality) What is your desired outcome?
a. Home use
b. Educational use
c. Professional use
d. Enterprise use
