Data analysis and reporting

Survey of Items

Constructs, items, codes Learning Motive LM1- To explore new places LM2 -To experience new and different lifestyles LM3- To learn new things, and increase my knowledge Excitement Motive EXM1- To experience the excitement offered by this event EXM2- To enjoy the event activities and atmosphere EXM3- To visit a once-in-a-life time event EXM4- To visit famous cultural and historical attractions Escape Motive ESM1- To have fun ESM2- To escape (e.g., routine work) Social Status Motive SM1- To do something that impresses others SM2- To go somewhere that my friends haven’t been (attended yet) Family/Friends Togetherness Motive FTM1- To spend time with my family/friends FTM2- To create good memories with family/friends Customer Engagement CE1- I like to learn about this event CE2- I pay a lot of attention to anything about this event CE3- Anything related to this event grabs my attention CE4- I feel happy when I am attending this event CE5- I get pleasure from attending this event CE6- Attending this event is like a treat for me CE7- I am interested in anything about this event CE8- I find this event interesting CE9- I feel enthusiastic about this event Perceived quality of special event PEQ1- The quality of this event is “Poor”………”Excellent” PEQ2- The quality of this event is “Inferior”………”Superior” PEQ3- The quality of this event is “Low Standard”………”High Standard” Demographic information DC1- what is your gender? DC2- what is your age? DC3- what is the highest level of your education? DC4- what is your job?