Consumer behavior

Sheet1

					Aldyiar Bogenbayev
	Attributes	Relevance of the attribute (1-10)	Nike		Reebook		Adidas
			rating (1-10)	value	rating (1-10)	Aldiyar Bogenbayev	rating (1-10)	value	rating (1-10)	value
	Athletic performance		8		10			7
	Fashion and style		10		9			8
	Quality of material		10		8			9
	Comfort and fit		8		9			10
	Functionality		9		9			7
		TOTAL POINTS
		TOTAL POINTS
						Musa Juma
		Attributes	Relevance of the attribute (1-10)	Nike		Reebook		Adidas
				rating (1-10)	value	rating (1-10)	Aldiyar Bogenbayev	rating (1-10)	value	rating (1-10)	value
		Athletic performance		9		10		8
		Fashion and style		9		5		8
		Quality of material		9		7		8
		Comfort and fit		8		8		7
		Functionality		7		10		8
			TOTAL POINTS
						Maryam
			Attributes	Relevance of the attribute (1-10)	Nike		Reebook		Adidas
					rating (1-10)	value	rating (1-10)	Aldiyar Bogenbayev	rating (1-10)	value	rating (1-10)	value
			Athletic performance		9		10		7
			Fashion and style		10		5		9
			Quality of material		10		7		9
			Comfort and fit		8		8		8
			Functionality		10		9		10
				TOTAL POINTS