Consumer behavior
nur12
Surveyofclassmates.docx
Maryam Shaban
From: Morocco
Age: 19
Gender : female
What motivates you to purchase sportswear products?
Athletic performance +
Comfort and Fit +
Special features and technology +
What Factors do you consider when selecting a brand of sportswear?
Functionality +
Fit and sizing +
How often do you purchase sportswear?
More than two times a year +
Do you prefer to purchase sportswear products in store or online? And why?
In store + want to try it on
Online
What are your favorite sportswear brands?
Nike +
Adidas +
Under Armour +
Aldiyar Bogenbayev
From : Kazakhstan
Age : 19
Gender : male
What motivates you to purchase sportswear products?
Fashion and Style +
Popular athletes +
Trends +
What Factors do you consider when selecting a brand of sportswear?
Brand +
Price +
Style and Design +
How often do you purchase sportswear?
More than two times a year +
Do you prefer to purchase sportswear products in store or online? And why?
In store + want to try it on
Online
What are your favorite sportswear brands?
Under Armour +
Musa
From: Tanzania
Age 24
Gender male
What motivates you to purchase sportswear products?
Brand Loyalty +
Quality and design +
What Factors do you consider when selecting a brand of sportswear?
Location of the shop +
Reviews and ratings +
How often do you purchase sportswear?
Twice a year +
Do you prefer to purchase sportswear products in store or online? And why?
In store + want to try it on
Online
What are your favorite sportswear brands?
Nike +
Adidas +
Under Armour +
