Survey

Mark 110 Individual Survey Assignment

Value in Course: 10%

Due: As posted in D2L

Purpose:

The purpose of this assignment is to recognize and apply appropriately formatted questions in order to get relevant information for a specific marketing objective.

Using the following steps, create a survey that will best meet the marketing objective of your Marketing Plan product or service.

Determine the type of information you want to before you begin to write survey questions. Be specific when formulating your questions concerning the topic of interest.

Format:

Word document 1.15 space

11 pt Arial font

1. TITLE PAGE

· Create a title page for the survey with a descriptive title .

2. BACKGROUND TO THE SURVEY (1-2 pages)

Provide background to your survey describing the following:

· Purpose of the survey

· What types of individuals, from which demographic, and in what geographic region you are going to distribute the survey?

· Calculate how many people you will be surveying

· Detail all aspects of how will the survey be distributed and returned (in person, mail, online, etc)

3. THE SURVEY (max 1 page)

Create an introduction for your questionnaire. Include a brief summary explaining the purpose of your questionnaire and instructions on how to complete it. (Directed to the respondent)

Create a minimum of five questions using at least three different formats (multiple choice; open/ closed ended Likert etc).

Include a closing statement to the survey - (i.e. what next, thank you, etc.)

Instructor: Anne Borrowman