Excel
Maryland
| Product | Size | Customer Kazuya Yokoyama: 0 is indifferent to the product. 10 is interested in the product. | Competitor Kazuya Yokoyama: 0 means that Big City Bagels is better. 10 means that the competitor is better. |
| Prepackaged Bagels | Mini | 4 | 2 |
| Prepackaged Bagels | Standard | 9 | 3 |
| Cheddar Herb | Mini | 7 | 5 |
| Cheddar Herb | Standard | 3 | 4 |
| Plain Bagel | Mini | 3 | 1 |
| Plain Bagel | Standard | 8 | 5 |
| Poppy Bagel | Mini | 5 | 3 |
| Poppy Bagel | Standard | 5 | 1 |
| Cream Cheese | 2 oz | 7 | 3 |
| Cream Cheese | 8 oz | 1 | 4 |
| Catering | Standard | 4 | 3 |
Customers: 0 is indifferent to the product. 10 is interested in the product. Competitors: 0 means that Big City Bagels is better. 10 means that the competitor is better.
Connecticut
| Product | Size | Customer Kazuya Yokoyama: 0 is indifferent to the product. 10 is interested in the product. | Competitor Kazuya Yokoyama: 0 means that Big City Bagels is better. 10 means that the competitor is better. |
| Prepackaged Bagels | Mini | 7 | 2 |
| Prepackaged Bagels | Standard | 6 | 6 |
| Cheddar Herb | Mini | 9 | 3 |
| Cheddar Herb | Standard | 4 | 3 |
| Plain Bagel | Mini | 6 | 1 |
| Plain Bagel | Standard | 8 | 2 |
| Poppy Bagel | Mini | 3 | 10 |
| Poppy Bagel | Standard | 6 | 5 |
| Cream Cheese | 2 oz | 7 | 5 |
| Cream Cheese | 8 oz | 8 | 3 |
| Catering | Standard | 4 | 5 |
Rhode Island
| Product | Size | Customer Kazuya Yokoyama: 0 is indifferent to the product. 10 is interested in the product. | Competitor Kazuya Yokoyama: 0 means that Big City Bagels is better. 10 means that the competitor is better. |
| Prepackaged Bagels | Mini | 4 | 0 |
| Prepackaged Bagels | Standard | 5 | 6 |
| Cheddar Herb | Mini | 4 | 1 |
| Cheddar Herb | Standard | 3 | -1 |
| Plain Bagel | Mini | 9 | 6 |
| Plain Bagel | Standard | 8 | 5 |
| Poppy Bagel | Mini | 7 | 4 |
| Poppy Bagel | Standard | 6 | 4 |
| Cream Cheese | 2 oz | 7 | 2 |
| Cream Cheese | 8 oz | 8 | 1 |
| Catering | Standard | 6 | 6 |
New York
| Product | Size | Customer Kazuya Yokoyama: 0 is indifferent to the product. 10 is interested in the product. | Competitor Kazuya Yokoyama: 0 means that Big City Bagels is better. 10 means that the competitor is better. |
| Prepackaged Bagels | Mini | 8 | 4 |
| Prepackaged Bagels | Standard | 6 | 4 |
| Cheddar Herb | Mini | 6 | 3 |
| Cheddar Herb | Standard | 7 | 9 |
New Jersey
| Product | Size | Customer Kazuya Yokoyama: 0 is indifferent to the product. 10 is interested in the product. | Competitor Kazuya Yokoyama: 0 means that Big City Bagels is better. 10 means that the competitor is better. |
| Prepackaged Bagels | Mini | 7 | 2 |
| Prepackaged Bagels | Standard | 10 | 1 |
| Cheddar Herb | Mini | 4 | 3 |
| Cheddar Herb | Standard | 6 | 2 |
Pennsylvania
| Product | Size | Customer Kazuya Yokoyama: 0 is indifferent to the product. 10 is interested in the product. | Competitor Kazuya Yokoyama: 0 means that Big City Bagels is better. 10 means that the competitor is better. |
| Prepackaged Bagels | Mini | 3 | 6 |
| Prepackaged Bagels | Standard | 6 | 4 |
| Cheddar Herb | Mini | 1 | 2 |
| Cheddar Herb | Standard | 7 | 3 |