Survey Techniques

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SURVEY REPORT

INTRODUCTION

Management of knowledge is one of the domineering methods that are being used by the companies in order to encounter their pre-emptive and planned requirements. It is comprised of the ingenuities, procedures, tactics and schemes that endure and boost the modification, sharing, assessment, and storage and information formulation. Therefore, the practices of knowledge management play an important role in attaining company goals and objectives in effective manner. It helps generating value for the company (Alegre, Sengupta and Lapiedra, 2013).

SURVEY AIM

To find out the impact of knowledge management in Qatar Airways on their strategic planning

OBJECTIVE

Objective of the conducted survey is to scrutinise practices of the knowledge management that affect the strategic planning activities and also evaluate the issues and factors that are associated with the knowledge management and put their both positive and negative impact on the strategic planning of the organisation. In order to analyse, the researcher emphasises on the following research objective:

· To identify the relationship between Knowledge management and strategic planning

· To evaluate the factors of KNOWLEDGE MANAGEMENT that affects the practices of strategic planning.

· To examine how the practices of strategic planning affect the corporate performance of Qatar airways.

· To determine the importance of strategic planning on Qatar airways.

SURVEY QUESTION

Intended for obtaining the above-illustrated objectives of this project, the researcher will search pro solutions to the substantial questions:

· Is there any association among knowledge management and strategic planning?

· What are the major elements of knowledge management that affect the strategic planning practices of Qatar Airways?

· How the practices of knowledge management and strategic planning impact the performance of Qatar Airways?

· Are the practices of knowledge management important for organisations?

REASEARCH FACTORS

Knowledge management communicates important information widely and quickly and it assists to address this difficulty throughout modified portal as well as particular search engines. If average procedures as well as measures have been distinct they ought to constantly be followed. There are many factors that involve knowledge management. They are either independent or depend on other factors. All these factors are categorized mainly into three categories which are further classified into other factors. (Lindner and Wald, 2011). (IV) (DV)

1. People

a. Knowledge Managers (IV)

b. Communities or Practice (IV)

c. Training and Communication (IV)

d. Measurement and Reward system (IV)

e. Knowledge sharing culture (DV)

f. Knowledge advisors (IV)

g. Employee satisfaction survey

2. Process

a. Knowledge capture and reuse (DV)

b. Communities of Practice (DV)

c. Best practice selection and replication (IV)

d. Project Team Collaboration (DV)

e. Metrics and Reporting (IV)

f. Management of change (IV)

3. Process

a. User Interface (DV)

b. User Collaboration Space (IV)

c. Search (IV)

d. Support (DV)

e. Achieving (DV)

f. Community Portals (DV)

(Source: NHS, 2016)

RESEARCH METHODOLOGY

Every study is majorly based on two main types which are; qualitative study and the other one is quantitative study. The quantitative study is created on the basis of numeric based technique to collect and analyze gathered data. On the other hand, the qualitative study is merely related to the no numeric technique to collect and assess data (Taylor, Bogdan and DeVault, 2015). The research under discussion is created on the basis of quantitative data because the researcher of this study has collected and analyzed data in a numeric way for justifying the results of hypothesis. The most common research strategies for numerical analysis are survey method, interview and collection of case study to analyze specific scenario or situation. This study is merely created on the basis of survey strategy because the researcher has created a sample of respondents in order to collect their views and onions with respect to the subject of an issue.

Sampling Technique

The sampling techniques have played an important role to gather information from a smaller group of relevant people related to the subject of an issue. An investigator of this research has created a sample for this study by implementing simple random sampling technique because, it is the suitable one to create and collect data within allotted time.

Instrument to Collect Data

The tool or procedure to collect the primary and secondary data is known as instruments utilized by researchers for gathering information for their studies. There are various types of instruments and techniques to collect primary and secondary data. The researcher of this study has collected secondary data through Google Scholar, Springer and books. Other than that, the Likert scale questionnaire has been utilized to collect primary data for this study (Gast, & Ledford, 2014).

Pilot Testing

The pilot testing has played an important role in this study because it has helped the researcher in creating a valid questionnaire to be floated among respondents and to obtain authentic research outcomes. First of all, the researcher of this study has created the questionnaire and distributed among 25 respondents in order to check out the ambiguity or uncertain information available in the questionnaire. After distributing the questionnaire, the researcher has tested the responses through reliability test in order to check out the validity and consistency of designed questionnaire. At first, the researcher did not receive the results that match to the acceptable percentage of reliability. Therefore, it was reformulated and then distributed to analyze the created research instrument to collect primary data.

Appendix:

Topic here

Section A: Please ( √) appropriate option in given space

Gender (a) Male (b) Female

Age group(a) Below 20 (b) 20-25 (c) 26-30

(d) Above 30

This is voluntary participation:

Section B: This is an attitude scale, which measures how you feel about regarding items. Please (√ )one option. Kindly respond to the following statements on a 5 points likert scale where 1=strongly disagree,2=disagree,3=undecided,4=agree and 5=strongly agree.

Q.N	Question (Knowledge Management)	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
1	Our organization has effective knowledge management department
2	Employees have the right to visit and access knowledge management services
3	Knowledge management services are helpful in improving my overall performance
4	I participate in the knowledge management practices
5	The structure of our organization facilitates incorporation of knowledge management
6	Knowledge management for business activities as an openapprehension of business reflected in strategy planning, procedures, as well as practices at all levels of a firm

Q.N	Question (Strategic Planning)	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
1	I believe that Technology, Infrastructures as well as knowledge management is important element of strategic planning within our bank
2	Organisational climate and knowledge management are essential elements of strategic planning within our organization
3	Organisational structure is main element to effect the strategic planning
4	Understanding the strategic context of business problems is necessary to link with knowledge management
5	Strategic planning assist in increasing profitability and to increase customers through effective knowledge management.
6	Effective strategic planning through knowledge management results in improving business performance and plans and to set a benchmark,

Section C: This is an attitude scale, which measures how you feel about regarding items. Please

(√) one option. Kindly respond to the following statements on a 5 points likert scale where 1=strongly disagree,2=disagree,3=undecided,4=agree and 5=strongly agree.