Management Report // Business study

Executive Summary Convincing pitch

Allows to absorb a wide variety of relevant information

• Sometimes called the Abstract? – think DISSERTATION

• Executive summaries briefly and comprehensively summarise lengthy reports, outlining the key ideas, conclusions, and arguments of the longer document.

• Often reviewed in place of reading the full paper

Effective Executive Summary

• Brief, convincing, and relevant. • Give readers a strong, clear argument; provide concrete suggestions, and explain how to begin implementing the recommendations or findings.

• A general rule of thumb is that executive summaries should run up to 10% of the primary document. The shorter, the better.

• It should begin on a separate page, immediately after the title page.

• Though it is placed at the beginning of the report, it should be written at the end, as it is a summary of the report's aim and main findings.

Executive Summary mock-up This report presents the findings of an assessment of the strategy of YOUR COMPANY. YOUR COMPANY brief introduction (when created, specialises in what product(s), to what customer segment(s), in what market(s), or/and maybe employing so many people and making so much profit/loss in 2019…etc.

The main findings of your external and internal analysis and strategic implications of what you have found.

It is recommended to … (summarise your recommendations here)

The conditions for the successful implementation are: …(summarise your framework for recommended strategic choice implementation here)