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Support_SC_PPT16_6a_Gamification.pptx

Gamification

Nuts & Bolts

The use of game psychology and game mechanics to engage users and change behavior

What Is Gamification?

Tools and techniques that can be utilized to build a highly motivational user experience

What Are Game Mechanics?

Game Mechanics

Points

Levels

Discovery and Exploration

Challenges

Virtual Goods and Spaces

Leaderboards

Game Dynamics

Achievement

Altruism

Competition

Rewards

Self-Expression

Status

A more compelling and participatory user experience ultimately motivating users to make specific actions

What Are the Results?