WEEK FOUR FINAL PROJECT REVISIONS FOR WORD DOC AND POWERPOINT
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SupplyMarketAnalysistemplate.pptxSupply Market Analysis
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Table of Contents
Executive Summary
Market Overview
Market Size, Characteristics, Fragmentation, Trends, Growth Rates, etc.
Key Players
Contact information
Leadership, Leadership turnover
Revenue Streams, Business Models
Locations, Markets, Market Share, Growth Rates
Growth Strategies
Key Players Financial Health
Key Players SWOT Analysis
Porters 5 Forces
Cost Intelligence
Industry Avg. Cost Model
Key Player Cost Models for at least one Revenue Stream/Business Model and Location
Major Industry Trends
M&A activity and drivers
Demand Drivers
Supply Drivers
Cost Drivers
Technology Drivers
Price/Rate Outlook
Sourcing Recommendation: Which suppliers should you engage with? Which companies should you avoid?
Executive Summary
1 page, bulletized
Market Overview
Market Size
Global, Regional, Local
Characteristics:
i.e., fragmented, oligopolistic, monopolistic, regulated, high-growth, commoditized, major trend
Any other relevant market information
Market Overview: Key Players
Key Players (at least 3, no more than 5)
Company name, annual revenue, Contact information
Leadership, Leadership turnover
Revenue Streams, Business Models
Locations, Markets, Market Share, Growth Rates
Growth Strategies and Goals
Key Players Financial Health
Key Players SWOT Analysis
Porters 5 Forces
Market Overview: Key Players SWOT Analysis
Perform a SWOT Analysis and assess each key players’ ability to achieve their strategic goals
Bonus questions:
What type of company would be the Key Player’s ideal customer?
What is your recommendation if your (fictional) business is not an ideal customer to any key player?
Market Overview: Key Players Financial Health
Use financial ratio analysis to determine which of the key players is the most healthy from a financial perspective
Assign ratings from ‘very healthy to financially weak’ and explain how you reached your conclusion
Market Overview: Porter’s 5 Forces
Perform a Porter’s 5 Forces Analysis
How directly do key players really compete with each other? How do they compete (price, service level, etc.)?
Consider your findings when you recommend a sourcing strategy.
Cost Intelligence
Objective: Create a benchmark rate based on cost data to determine a fair and reasonable price
Look for data sources to obtain, calculate or derive:
Industry Avg. Cost Model
Key Player Cost Models for at least one Revenue Stream/Business Model and Location
How much should you pay?
Major Industry Trends
Identify and assess the following drivers:
Demand Drivers
Supply Drivers
Cost Drivers
Technology Drivers
M&A activity and drivers
Price/Rate Outlook
Based on your collective findings, provide an assessment on price/rate trends for the next 12 months.
Use general descriptions (strong, moderate, minor, flat, etc.) rather than absolute figures unless you have sufficient evidence to support your prognosis.
Explain how you reached this conclusion
Sourcing Recommendation
Which suppliers should you engage with?
Which companies should you avoid?
Why?
Any other suggestions
