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APA

SOUCES”@

It is critical that the supply strategy of the company supports the overall competitive strategies. It would not make sense for someone who competes in their market by being a premium brand to have a supply strategy that focuses on cheap, interchangeable suppliers. For this Discussion, research news articles and provide an example of a company where there is a very good or a very bad match between their goals and their supply strategy. Provide the following details: Who is the company and how would you characterize their strategy of competing in their marketplace? Explain their supplier situation and why you think they have a good/bad match with their goals.