| Your Name Here: |
| | Advertiser #1 | Advertiser #2 | Advertiser #3 | Advertiser #4 | Advertiser #5 | Advertiser #6 | Advertiser #7 | Advertiser #8 | Advertiser #9 | Advertiser #10 | Advertiser #11 | Advertiser #12 |
| Name of advertiser here-> |
| Who is the target audience of the commercial? |
| How does the commercial get your attention? |
| How does the advertiser make it memorable? |
| What sort of mood is the advertiser trying to create? |
| How does the soundtrack affect your emotions & reaction? |
| How do the actors influence you? |
| How is language used in the ad to improve effectiveness somehow? |
| What criteria did you use to evaluate this ad as highly effective? |