week 3 Business
Es-d
SUO_BUS2023W3L3.pdf
Proposals and Formal Reports © 2016 South University
Page 2 of 2
Business Communications
©2016 South University
2 Proposals and Formal Reports
BUS2023 W3 L3
Objectives and Elements of a Proposal
Business proposals are formal letters that are written for a number of purposes, like:
• Writing an application for receiving some kind of finance • Writing to an office for receiving grant for a research • Writing to a large client for obtaining business from them
A business proposal is an official document, usually directed to an audience that is external to the organization.
The key elements of a business proposal are:
• Introduction and organizational background • Cover letter • Abstract or executive summary • Table of contents • Requirements of:
o Staffing o Budget o Finance sources o Timeline
• Authorization and any appendices
Writing a Business Proposal
The process of planning, preparing, organizing, and writing a proposal is similar to that of a formal business or research report.
Preparing to write a proposal involves:
• Formulating the objectives of the proposal • Analyzing the audience profile and understanding their needs
Page 3 of 2
Business Communications
©2016 South University
3 Proposals and Formal Reports
BUS2023 W3 L3
• Analyzing markets and competition • Understanding organizational strengths • Researching for supporting data • Identifying and communicating the benefits of the proposal
Writing a proposal is usually considered difficult, as it involves bearing in mind several aspects that determine its effectiveness. It should be persuasive; the content must maintain the reader's interest and it must reflect your or your company's credibility, work ethic, and competence.
Your proposal should have a realistic or feasible budget and staffing requirements. Also, a proposal is treated as a contract between two parties; for this reason, all the requirements and terms of the proposal must be well thought out before writing.
Follow this link to see how to write a business proposal http://www.captureplanning.com/!hc_how_to_write_a_proposal.cfm ? Learn more about starting a business and writing a business plan from the Small Business Administration https://www.sba.gov/starting-business
Page 4 of 2
Business Communications
©2016 South University
4 Proposals and Formal Reports
BUS2023 W3 L3
