Summertime Request 5

In chapter 5, Hilliard advances a rather controversial assertion:

· The gatekeepers are the multinational corporations that control almost 90% of the international broadcasting and cable distribution and news dissemination. They put their corporate profits ahead of service. 

Whether or not you agree with the motives ascribed to the conglomerates -- and it is true that five or six (depending on this month's mergers) companies do dominate "mainstream media" -- the advent of the Web, the smartphone, the app and the resultant social media raises a question -- does this dominance really matter to the strategic communicator?  State your position, and explain your reasoning.

600 words and 2 references

1- Hilliard, R. L. (2014). Writing for television, radio, and new media (11th ed.). Stamford, CT: Cengage Learning.

2-

Chapter 5 Reading

Book is

Writing for Television, Radio and New Media the 11th Edition by Robert Hilliard