Real Project Timeline!

PROJECT: Activités Familles is a new web initiative dedicated to improve the quality of life of families through greater accessibility to local services.

Activités Familles's mission is to give families access to a wide variety of personalized activities and events in order to save them time and money and to grow rich physically, emotionally, socially and mentally.

PROBLEM: 61% of the 14,900 parents surveyed are partially aware of the local services offered to families, including activities aimed at parents, children and families, one of the essential conditions for their use.

The proportion of parents participating in activities increases as the level of knowledge of the services offered increases, going from 29% among those not familiar with the service offer to 66% among those who know it very well.

SOLUTION: The web solution proposed by Activités Familles to improve the quality of life of families is the result of both opinion polls, focus groups carried out with families and, moreover, corresponds to the trends of Canadian consumers observed by the BDC.

The web solution proposed by Activités Familles comes in four stages:

· The creation of a personalized family profile based on the needs of families

· The automation of the combination of the supply of activities and the demand

resulting from personalized family profile

· Sending via digital media the top 3 activities based on automation results. Families

will be able to share the activities with their Facebook friends and therefore know the opinion of Internet users

· The online purchase of paid activities

HELP: Activités Familles was admitted to District 3 of Concordia University in 2020 and has so far been able to count on the financial support of Members of Parliament and Ministers. Activities Families is asking for your help in accessing the technical, financial and marketing resources needed to succeed.

More specifically, we need the technical expertise to realize the web solution including the automation and integration of messenger and mobile identifiers and the chatbot.

We also need resources for validation with target customers as well as the development and implementation of strategies for the commercialization of our digital solution.