Teslas Entry and Summary Questions

Summary:

Instruction: Case: Tesla's Entry into the U.S. Auto Industry  Time: 10am-3pm March 16 (Tue) Format: 1 page (max); 10-12pt font size; single/double space; normal margin

*Please include a reference page if you cite sources. I will not count the reference page. Feel free to add your sources at the end of your report.  *Citing and including references does not mean you can copy and paste other's sentences. Please rewrite them with your own words to avoid plagiarism. No tolerance for plagiarism. No grade for the analysis over 20% of plagiarism. *You can be creative to fully use one page. Table, bullet points, and plain sentences are all allowed.  *Please Include the question numbers. Don’t need to include the question sentences and your name.

Questions: 1. Identify SWOT (Strengths, Weaknesses, Opportunities, and Threats) of Tesla. Identify at least two of each and briefly explain why. 2. Based on your SWOT analysis, what should Tesla do? Suggest two recommendations with reasons.

Grading Criteria (total 10%):

Q1 (5%): 

(5) Identified 2 strengths, 2 weaknesses, 2 opportunities, and 2 threats of Telsa AND Provided convincing reasons for all factors using the analysis tools learned in the class and statistics and facts in the case. 

(4) Identified 2 strengths, 2 weaknesses, 2 opportunities, and 2 threats of Telsa, BUT Did not provide convincing reasons for one factor.  OR  Missed one of the SWOT factors BUT Provided convincing reasons for all factors using the analysis tools learned in the class.

(3) Missed two of the SWOT factors OR Did not provide convincing reasons for two factors. 

(2) Missed three of the SWOT factors OR Did not provide convincing reasons for three factors. 

(1) Missed more than three of the SWOT factors.

(0) Did not answer this question.

Q2 (3%):

(3) Provided two recommendations AND reasons are convincing because those are based on the SWOT analysis and supporting evidence (case, statistics, or articles).

(2) Provided two recommendations BUT one of the reasons is not convincing.

(1) Missed one recommendation OR two reasons are not convincing.

(0) Did not answer this question.

Length of the analysis (1%) 

Submission of the analysis by the due (1%)