Leadership and Management (Learning)

RTO PROVIDER CODE: 91151 CRICOS CODE: 02668F

Course: BSB80120 Graduate Diploma of Management (Learning)

Unit Code and Name: BSBLDR601 Lead and manage organizational change

Assessment item: #3- Presentation (Group work)

Instructions: This task requires you to do own research to prepare the answers.

Due date: Week 7 (Extension requires prior approval from your assessor)

Context and Purpose of the assessment:

This assessment will assess your skills and knowledge in the ‘BSBLDR601 Lead and manage organisational change’ unit. The following table maps the assessment activity against elements and performance criteria.

Question

Performance Criteria

All questions (holistic)

2.1 Assign resources to the project and confirm reporting protocols with relevant stakeholders 2.2 Develop communication or education plan, in consultation with relevant personnel 2.3 Arrange and manage activities for delivery of communication or education plans 3.1 Assess performance of communication or education plan against objectives 3.2 Identify and respond to barriers to the change according to risk management plans and organizational objectives 3.3 Modify communication or education plan according to change program objectives

The assessment tasks for the unit assume that you will work in the Business Services industry. Case studies/ exercises used in this assessment reflect a workplace scenario.

The student must have access to a Computer, Printer, Overhead Projector and Microsoft Office Suite Applications for doing the assessment for this unit.

Attempt all the questions. If you are not sure about any aspect of this assessment, please ask for clarification from your assessor. If the assessment is not satisfactory, the trainer will allow one more attempt to the assessment item.

Group work & Presentation on a workplace scenario

Identify an organization of your choice (you may choose the organization where you currently work or research an organization from internet). You are requested by your CEO to act as ‘Project Coordinator’ for your organization to implement a major project either to capitalize on an opportunity or to change a situation (e.g. introducing new ERP software, launching new product or service or switchover to a new work structure). The change project may affect the entire organization or just a department. Try to use a real scenario but if that is not possible you can go for an invented one.

Prepare the presentation on the following areas:

Part A

i. Introduce briefly your organization and its strategic goals.

· Multi-billion-dollar, leading electronic company, started from small business in Taegu, Korea in 1938.

· Samsung started operation in the electronic industry in the late 1960s.

· Products are growing since while specializing in digital products, memory, system integrations and media.

· Samsung products specially televisions and smart phones are recognized all over the world due to high innovations and quality involved from production to distribution.

· Other products are iron, batteries, refrigerator, washing machines, etc. are some of the well-known products.

· Samsung exceeded sales of $100bn in 2007 for the very first time in the history of the company.

· Since then, Samsung has been taking advantages of the global technological advancements. With advanced innovations, products and technologies, Samsung has been able to competitive edge against its competitors.

· Samsung electronics is seen to contribute towards almost 70% of its group revenues in 2012 alone.

· Competitiveness and operational principles along with effectiveness of the company.

Strategic Goals:

Samsung is a technology company whose corporate mission and vision statements focus on innovation for global societal improvement through technological products. The strategic goals of Samsung company are:

· Employing or outsourcing employees in all branches across the globe to increase workforce.

· Introduction to new global code of conduct that should guide each and every employee in the company the company

· Operational Strategy

· Supply chain Management

· Quality Management

· Market Segmentation

· Restructuring its products

ii. Explain clearly the change management project that has been undertaken.

· Changes in Samsung Company:

· Samsung recently decided to increase the number of employees across the globe to increase the productivity and efficiency. Having many branches in the world, either employ or outsourcing is done. This reflects an aspect of constant change that occurs in the business that requires significant management of change by the company.

· The other vital change for the company is the introduction to new global code of conduct that guides each and every employee in the company. The expectations of the Samsung Company are described in the code of conduct. This code is forwarded to all the branches, employees and subsidiaries across the globe complying with all laws and ethical practices as socially responsible company.

· Samsung Group has multiple sub-companies amongst which one of the leading companies is Samsung Electronics. It has sales network across 74 countries. As one of the leading companies in collecting revenue and increasing competitiveness and rising globalization of business, Samsung undertakes complex operations principles.

· For operational strategy, supply chain management is crucial supporting arm. In this industry, rapid changes in electronics require responsive supply chain so as to be able to respond the changing demands of the customer. It will adopt the supply chain strategies that will consider the short-term as well as long term solutions according to internal and external influences.

· Samsung’s operations will focus on ensuring quality control by the expert certified quality management systems for ensuring quality outcomes. Samsung’s quality statement is focused on an efficient quality system that has the capability to meet customer expectations as well as requirements. Quality objectives is both consistent as well as measurable with the quality policies.

· Supplier quality management is prepared to address all the defects in products parts supplied by suppliers. This management need to continuous assess and conduct period in-depth audit of the suppliers for their technology selection, quality, delivery, finance and cost.

· Validation of product from different suppliers is carried out. Supply risk-assessment is done as well as manufacturing site audit need to be undertaken.

· Restructuring its product range and give a higher emphasis on bringing local preferences and requirements in their product range. For example, Samsung’s product name and product features mostly have international standards and general features but they do not factor in local needs. In countries like India there is a need for mobile phones which are sturdier and have higher water resistance ability with increased battery life.

· One thing they can do is launch a premium end product range by name of Samsung pro or Samsung supreme. This strategy would have a dual prong approach where on one side customers who are looking for a bargain in products can go for a regular product range which will not have innovative features but it would definitely have the quality and assurance of Samsung brand. On the other hand, people who are looking for premium product category with innovative features, latest technological development and luxury product range can opt for the Samsung premium category range. 

iii. Develop a change management project plan using the following template.

Tasks	Timeline	Responsible members/group	Resources needed	Key Performance Indicators/KPI
Hiring employees or outsourcing	1 week	HR personnel	Computer, notes, desk, chair, table, financial resource
Introduction to new code of conduct	1 week	BODs, Executive Managers, Leaders, supervisors, employees, all department personnel	Meeting hall, projector, notes, desk, chair, table, communication plan
Implement Quality Management system	1 Week	Installing team, Managers, Quality management team, CSI forms	Electricity, internet, physical devices, financial resource
Audit defect products	1 Week	Product Auditor, Development and Production Team	Products
Validation of products from suppliers	2 days	testing team, stakeholders	Testing devices, products, validation tools (application)
Risk assessment	3 days	BOD, Executive Managers	Financial, risk assessment tools
Manufacturing site audit	1 Week	BOD, Executive Managers, auditor	Transportation, Financial
Restructuring product range	2 weeks	Executives, Developers, Managers, Stakeholders	Surveys results, financial resource, Physical devices, internet
Launch premium end products	6 Months	Executives, Project Manager, Developers, testers	Product launch check list, Marketing strategy, target audience
Launch bargaining product	6 Months	Executives, Project Manager, Developers, testers	Product launch check list, Marketing strategy, target audience
Review and Monitor	Daily	Project manager, leaders, analysts, developers	Finance, personnel, systems
Feedback	Daily	Customers, staff, tester	Finance, websites, social networks, google reviews

Part B

i. Develop education or training plans (using the following template) after consultation with relevant groups and individuals.

Date & Time	Topics	Target group	Venue	Resources required	Outcome

ii. Identify the benefits of communication or education plan.

iii. List the people & groups whom you may need to consult for valuable inputs.

Part C

i. Identify the common barriers to the change and suggest ways to overcome the issues.

ii. Identify ways to conduct regular review and follow-ups.

iii. Assess your education and communication plan initiatives and modify them to suit your change program objectives. (You may use the same template and highlight areas to show the modifications).

______________________________________________________________________________

References:

Samsung Engineering. 2013. Quality Management. Samsung Engineering. Accessed from [http://www.samsungengineering.com/sustainability/quality/common/suView]

Samsung. 2020c. Vision. Company Profile. Accessed from [https://www.samsung.com/us/aboutsamsung/vision/philosophy/philosophy-goals/]

Beckhard, R.  (1998). A model for the executive management of transformational change: Developing Human Resources, International Edition, Prentice Hall. p. 218-276

SAMSUNG GSG. 2016b. Values and Philosophy. Samsung Global Strategy Group. Accessed from [https://sgsg.samsung.com/main/newpage.php?f_id=samsung_value]

Samsung. 2020c. Vision. Company Profile. Accessed from [https://www.samsung.com/us/aboutsamsung/vision/philosophy/philosophy-goals/]

Instructions for Presentation:

· The students must be dressed in formal attire on the day of presentation.

· The students should prepare PowerPoint Slides and use overhead projector whilst making the presentation

· The students must bring their own removable disk (USB) to transfer the Slides for OHP projector’s use.

· The preparation and presentation must be shared by all the three group members (they may cover each of the three key topics- A, B and C)

· Time allowed for each member to speak is not more than 5 minutes (15 minutes for group).

Instructions for Evidence submission:

1. Each member of the group should submit print outs of PowerPoint slides.

2. The presentation needs to be the class audience which will be observed by the trainer and feedback sheet will be recorded for each student (to be signed by both trainer and student)

3. Assessment Coversheet must be attached with the submission.

Checklist for submission:

· Assessment cover sheet

· Record Sheet for Feedback on Role- Play & Presentation(Signed by student and Trainer)

· Print -outs of PowerPoint Slides.

Record Sheet for Feedback on Role- Play & Presentation

Course: BSB80120 Graduate Diploma of Management

Unit Code and Name: BSBLDR601 Lead and manage organizational change

Assessment item: 3- Presentation

Trainer/Assessor: _______________________Date: ______________________

Student Name: _______________________ Student ID: __________________

Other members of the Group:

1.

2.

Did the Student/group demonstrate the ability to present?

Requirement	Tick ()
a) Introduce the organization properly
b) Explained the change management project clearly
c) Developed the project plan
d) Developed an appropriate communication/education plan
e) Identified the benefits of communication or education plan.
f) Identified the people and groups for consultation
g) Identify the common barriers to the change and suggest ways to overcome
h) Modified the education plan to meet change project objectives
Feedback to candidate:
Performance: Satisfactory (S) Not Satisfactory (NS) Candidate Signature: Date: Assessor Signature: Date: Student must attach this record sheet along with his/her submission

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