Amazon Prime Subscription

MKT 3213 RETAILING: CASE ASSIGNMENT PARTNER SUBMISSIONS: 50 points + 10 points for partner evaluation (60 points total) DUE FRIDAY, NOVEMBER 5 at NOON General Case Assignment Information You and your partner will PRINT and submit a 3-4 page TYPED analysis for the prompt provided below on the assigned day. Papers should be 1.5 spaced with 1” margins in a professional 12-point font. Submissions should reflect professional, polished writing free from errors and typos. Deductions will occur for typos, misspellings, and incorrect grammar. Deductions will also occur for not following directions. You should use a minimum of THREE (3) outside sources. Be sure to use correct APA citations for all sources of information AND attach a reference page to your submission. See syllabus for a link to the online APA resource. Cases will be graded on thoroughness and depth of response, understanding of relevant concepts, professionalism, and application of knowledge to a real-world situation.

PROMPT #2 OPTION: PERSONALIZED SUBSCRIPTION SERVICES

*********AMAZON PRIME SUBSCRIPTION SERVICES********

Try-before-you-buy, personal stylists, wine subscriptions tailored to your palate, high fashion health and beauty products, and the most popular “geek gear” all delivered to your doorstep – PERSONALIZATION and CURATION are among the hottest retail trends of 2018. As these personalized shopping experiences continue to rise in popularity among consumers, retailers are finding new and innovative ways to meet consumers’ demands. For this case study, you and your partner will identify a retailer engaging its target markets through personalized subscription services. You will provide 1) an organizational overview (history of the company, sales/revenue information, types of merchandise offered, retail channels used, etc…). Then you will 2) walk through the subscription service process: What is offered? How often? Any packaging “surprises”? Cost? Sign-up process? Commitment? Unique offerings/competitive advantage? Finally, you will talk about 3) how the company is promoting its subscription services and identify and discuss 2-3 examples (television ads, email marketing, print ads, social media platforms, etc…). If any of the elements of storytelling we discussed in class are identifiable, be sure to point those out as well. ** Be sure to include a photo of the subscription box/service and if applicable, a photo/screenshot of marketing materials found.** Cases will be graded on thoroughness and depth of response, understanding of relevant concepts, professionalism, and application of knowledge to a real-world situation. There will also be an evaluation of your contributions to the project by your partner(s).