Visual Communications

Submission Feedback
Overall Feedback
December 14, 2021 Brent, Thank you for your resubmission. The November 25 feedback has not been addressed, so you need to continue to work on those remaining criteria. The November 25 feedback still applies for this draft. If you have any questions, reach out via the private discussion channel. Good luck on the next draft.  ~Joelle~

Rubric Name: COM-30116 Project Rubric

Print Rubric

This table lists criteria and criteria group names in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method. You can give feedback on each criterion by tabbing to the add feedback buttons in the table.Rubric Criteria

Mastered

Not Yet

Criterion Score

Describes the visual communication tools and technology used to create each visual

1 point

0 points

Score of Describes the visual communication tools and technology used to create each visual,1 / 1

Justifies each selection of the visual communication-related tools and technology used to create the visuals, considering why it is appropriate for achieving the project goal

1 point

0 points

Score of Justifies each selection of the visual communication-related tools and technology used to create the visuals, considering why it is appropriate for achieving the project goal,1 / 1

Identifies the appropriate delivery method for each visual

1 point

0 points

Score of Identifies the appropriate delivery method for each visual,1 / 1

Briefly explains reasoning for using each delivery method in regard to the organization and its audience

1 point

0 points

Score of Briefly explains reasoning for using each delivery method in regard to the organization and its audience,1 / 1

Cr Uses the selected technologies to create two visuals that align to the project goal and includes one or more images of each visual in the storyboard-style outline section of the creative brief to the director

1 point

0 points

Score of Cr Uses the selected technologies to create two visuals that align to the project goal and includes one or more images of each visual in the storyboard-style outline section of the creative brief to the director,0 / 1

Criterion Feedback

December 14, 2021

The November 25 feedback still applies, Brent. Please address it. 

November 25, 2021

This step has not been addressed. In the Description sections of the charts, Brent, please discuss the choices behind your visuals.  Why did you select the colors, fonts, and information included in your visuals? In what ways do these components best represent the non-profit? In what ways do your design choices connect with your target audiences? 

Resources:

•    The Design Method: A Philosophy and Process for Functional Visual Communication, Chapter 8 (Creating Visual Communications Unit. Describes design applications and building visual prototypes and how to create successful designs to reach different audiences)

•    Visual Design Solutions: Principles and Creative Inspiration for Learning Professionals, Chapter 3 (up to Know the Technical Terms) (Creating Visual Communications Unit. Addresses the different tools designers should have to assist them with creating visuals)

•    The Design Method: A Philosophy and Process for Functional Visual Communication, Chapter 5 (Creating Visual Communications Unit. Discusses how different designs and mediums reach audiences and how to choose the best methods to engage an audience)

•    The Design Method: A Philosophy and Process for Functional Visual Communication, Chapter 7 (up to Getting Buy-in From Your Client) (Creating Visual Communications Unit. Describes how to create an effective storyboard and how to describe designs to stakeholders to sell different ideas)

•    Encyclopedia of Survey Research Methods: Visual Communication (Fundamentals of Visual Communication Unit. Discusses how different audiences perceive and receive information)

•    Visual Design Solutions: Principles and Creative Inspiration for Learning Professionals, Chapter 2 (Fundamentals of Visual Communication Unit. Breaks down the purpose of different designs to effectively communicate messages)

•    Visual Design Solutions: Principles and Creative Inspiration for Learning Professionals, Chapter 1 (Fundamentals of Visual Communication Unit. Goes over how different designs engage different audiences and motivates them to act)

•    The Design Method: A Philosophy and Process for Functional Visual Communication, Chapter 4 (Creating Visual Communications Unit. Goes over how to frame visuals to effectively address the need for visuals in order to send clear messages)

•    The Design Method: A Philosophy and Process for Functional Visual Communication, Chapter 8 (Creating Visual Communications Unit. Describes how to use visuals to connect and test an audience to determine a design’s success)

•    The Design Method: A Philosophy and Process for Functional Visual Communication, Chapter 9 (Achieving Project Goals Unit. Describes how to present design decisions and justify design choices) 

10/27/2021:  Good job with the design of your visuals and you've improved somewhat on your descriptions, but go a bit further to explain in more detail about the design choices you made and why you made them. Why those colors and fonts and images and backgrounds in each visual? In what ways do your choices connect with the organization and its mission?  What you have so far is good, but take another pass at this to provide more depth to your comments.

Clearly conveys meaning with correct grammar, sentence structure, and spelling; shows understanding of audience and purpose

1 point

0 points

Score of Clearly conveys meaning with correct grammar, sentence structure, and spelling; shows understanding of audience and purpose,1 / 1

Lists sources where needed using citation methods with no major errors

1 point

0 points

Score of Lists sources where needed using citation methods with no major errors,0 / 1

Criterion Feedback

December 14, 2021 

The November 25, 2021 feedback still applies. 

November 25, 2021

Continue to work on citations. Add in-text citation (Author, Year) wherever you quote, paraphrase, or learn content from a source (Ex. Mission statement). Where it says Citations in the chart, add full references:

Author. (Publishing Year). Title of the source. Retrieved from URL. 

The CfA Citation Guide will help you here. 

10/27/2021:  You've made a good start with your sources.  Be sure to cite all sources used for information, ideas, etc., for your work (such as the information about the tools used to create your visuals, and the mission statement for your organization. Use both in-text citations within the template and also provide references that correspond with the citations. Use the CfA Citation Guide link in the Supporting Materials section on the Project Instructions page for help with citing sources. That link will also give you access to the Citation Generator, which can help you create your in-text citations and references. 

Rubric Total ScoreTotal

Score of COM-30116 Project Rubric,5 / 7The overall rubric score has been overridden. The score will no longer update based on changes to the rubric.

Overall Score

Overall Score