Week 5 Report

Running head: ORGANIZATIONAL DIAGNOSIS 1

ORGANIZATIONAL DIAGNOSIS 8

Organizational Diagnosis

By: Ameki Lee

South University

Dr. B.

SU_MGT7110_Seminar in Organizational Theory

9/28/20

Introduction

One of the major reasons why investors start organizations is to make profits. Making profits comes with an effort from the organization and employees. The strategy of an organization dictates if the organization will succeed or not. However, it is essential to realize that the strategy alone is not enough to help an organization become a success. The culture of an organization must be aligned with the strategies in place. At the same time, the organizational structure must complement the strategy in place and promote a smooth implementation process. A conflict between the strategy and the structures of an organization might affect the processes of an organization. Operations and processes are the major drivers of an organization. When they are adversely affected, it becomes a challenge for the organization to reach its goals. The report will be diagnosing Apple Inc. to know the organization's goals, how the organization meets its goals and the strategy in place.

What is the scope of the organization?

Apple Inc. is an organization that has its headquarters in California, United States. However, the organization operates globally. The scope of Apple Inc. is broad in two significant ways (Gagné, 2018). First, when it comes to nations or markets where Apple Inc. sells its products, the company has spread to many countries. The company has opened its outlets known as Apple Stores, in 175 nations across the world. The company has taken its manufacturing plant in China, thus taping on many customers who buy from China.

Second, the scope of Apple Inc. can be assessed from the perspective of products. The company sells a wide variety of goods, and that has an impact on the number of customers who are interested in the products of Apple Inc. One of the fascinating facts about Apple Inc. is that it is an organization that fits in many industries (Moon, Ruona, & Valentine, 2017). An organization qualifies to be associated with a given industry because of the business activities and goods produced. Apple Inc. is an organization that sells both hardware and software. Also, the company sells services and goods. For example, Apple sells a television satellite signal, which is a service. The organization sells a laptop, which is good (Ordonez‐Ponce & Clarke, 2020). The company also sells an operating system for both phones and computers. An operating system is a software.

What are the organization’s goals?

Apple Inc. is an organization that has many goals. The organization is not in place to make money and change the lives of the people who live around. The goals of Apple are divided into two different categories (Moon et al. 2017). The first set of goals is associated with business, while the second of goals is associated with the community.

1. Business Goals

Like other organizations, Apple Inc. is also motivated to become more successful than it is. The company relies on two major business goals that guide its processes and operations. The goals are;

a. Increasing Customer Experience

Part of the mission of Apple Inc. is to provide customers with experience than ever before (Ordonez‐Ponce & Clarke, 2020). The company is motivated to boost the experience of customers in two different ways. The first way is to present unique products and high quality (Moon et al. 2017). The second way is through the provision of services that are of high quality. The company has a supply chain that links it directly to its end users.

b. Promoting Innovations

Apple Inc. operates in a market where technology is essential. In the field of technology, innovations are a must (Ordonez‐Ponce & Clarke, 2020). The company is dedicated to providing innovative produces in the market. The organization's seriousness to meet its goal is seen in the unique products that the company has presented in the market. An excellent example is Apple Smartwatch.

2. Community Goals

Apple had demonstrated that it has a place for community members since when Steve Jobs was the CEO. The company has initiatives that have been specifically put in place to make sure that they change the community members' lives. Community goals are part of the Company's Social Responsibility campaigns (Moon et al. 2017). In this case, it is important to realize that the world of business has changed. Traditionally, a company only engaged in the affairs of the community at its will. However, that has changed, and CSR has become a strategy (Ordonez‐Ponce & Clarke, 2020). When an organization gets involved in members of society's lives, the organization receives favor from members of society because they start to trust the organization (Ordonez‐Ponce & Clarke, 2020). The following are the community goals that the organization has in place;

a. Improve the lives of the needy persons in the community

When Tim Cook took the leadership of Apple Inc. from the founder and former CEO Steve Jobs, he came in with a different organizational culture. The CEO made employees part of an initiative that aims to change the lives of members of society for the better. The employees have been given an option to select the type of charity work they want to participate in and contribute towards it (Moon et al. 2017). The initiative helps to create a positive impact on members of society.

b. Educate and empower employees

Employees are an important component of an organization. Apple Inc. still stands as one of the organizations that many people wish to work with. The reason behind it is that the company has been involved in the lives of its employees (Gagné, 2018). The company's goal is to empower its employees, which is evident in the programs that the company has in place (Ordonez‐Ponce & Clarke, 2020). Employees who work at Apple Inc. have the chance to advance in their education. The company supports by paying part of the school fees and making it possible for the employee to be attending school (Moon et al. 2017). Through seminars and workshops, Apple Inc. has empowered many employees and equips them with the skills and knowledge they desire to become competitive and efficient.

Who does it do it to/for?

The organizational goals of Apple Inc. target three essential stakeholders, namely, customers, employees, and members of the community. The company does it for the customers by presenting goods and services of high quality (Yousaf & Majid, 2018). In the case of employees, the organization presents an opportunity to advance in education. When it comes to community members, the company has initiatives that directly target members of the community (Gagné, 2018). Also, the company has given the employees a chance to support charity projects. The projects touch the lives of needy members of society.

What are the market strategy and innovation strategy?

The marketing strategy of Apple Inc. is one of the reasons why the company is still doing very well in the market. The strategy focuses on different important areas. The first area is a unique value proposition. Apple is an organization that has never engaged in price wars (Gagné, 2018). When compared to other similar products, the prices of Apple products are relatively high. When marketing its products, Apple Inc. emphasizes the quality of its products instead of the price. The marketing tools that Apple Inc. uses are advanced and able to reach many people in a short time (Moon et al. 2017). For example, Apple Inc. uses its website to market and showcase its products. Many people are connected to the internet, which means that they get to know about the product (Ordonez‐Ponce & Clarke, 2020).

Lean management is an innovative strategy that Apple Inc. uses. In lean management, an organization makes gradual but continuous changes and improvements. The strategy is cheaper than others and promotes the elimination of wastage (Gagné, 2018). Most of Apple Inc. products have only made a few changes when moving to the next phase. In every new model, Apple Inc. only makes a few adjustments to the previous model.

References

Gagné, M. (2018). From strategy to action: transforming organizational goals into organizational behavior. International Journal of Management Reviews, 20, S83 S104.

Moon, H., Ruona, W., & Valentine, T. (2017). Organizational strategic learning capability: exploring the dimensions. European Journal of Training and Development.

Ordonez‐Ponce, E., & Clarke, A. (2020). Sustainability cross‐sector partnerships: The strategic role of organizational structures. Corporate Social Responsibility and Environmental Management.

Yousaf, Z., & Majid, A. (2018). Organizational network and strategic business performance. Journal of Organizational Change Management.