Project: Creating the Communication Strategy

Running Head: STRATEGIC MARKETING 1

STRATEGIC MARKETING 6

Nicholas Calhoun

Strategic Marketing

South University

January 3, 2020

Developing Different Products and Services

Introduction

A product can be simply defined as the bundle of utilities. A product is made up of different features of products and services that go hand in hand with them. Most of the consumers buy products to gain personal satisfactions that they have toward them. At the end of the day, products are made up of both the tangible and the intangible attributes that the consumers experience (Senguo & Kilango, 2015).

About my Organization

The organization that I have been working with for the last few weeks deals with telecommunication. Most of the industries dealing with telecoms in South Africa are thriving in the cooperate world. I have been working with Vodacom. This is one of the organizations that have very high financial status. The secret behind Vodacom becoming a success is through investing a lot of finances in advertising the different products that they have to offer for their consumers. Some of the communication services that Vodacom is able to offer include the mobile voices, converged and financial services, data services, and messaging. The network of the company has really grown to different countries that such as Mozambique, DRC, and Tanzania. A large percentage of Vodacom is owned by Vodafone (Karam & Ken Wilcox., 2016).

Most of the business competitors fear joining the telecommunication sector. The main reason as to why most of the organizations fear going for telecommunication because there are high demands and concentration by the government especially when it comes to the budget. Finances are what make the organization a success or a failure. When there is little capital then it means that very few projects will be done and accomplished. When there are enough finances then it means that the organization will be able to accomplish a lot of things. South Africa is the best country to invest in telecommunication due to the fact that there is high growth in the usage of the internet. Most of the goods and services that were produced to make sure that more revenue is gotten into the country are no longer available. This has given way to telecommunication.

The customer services that are offered at Vodacom are of great satisfaction to all the consumers who seek to use their different products. There are the good customer services that are also offered through the social media on platforms such as twitter and Facebook. The different accounts that have been created by the organization make it possible to answer different questions that the customers have about the services and products provided and offering additional clarification that will be needed by the consumers (Mkumbo, 2014). Vodacom was founded in 1994 and since then the company has been going through a lot of progress to be the best. Making and developing a strong brand is what has made the organization to compete effectively. When the consumers identify themselves with the brand of the organization then selling goods and services becomes easier and gaining the loyalty of new consumers who need the goods and services.

The vision of the company is being the best network, offering the best services and possessing the best value. The main aim of Vodacom as an organization is to make sure that they express their empowerment and this touches every part of the business that the organization engages in. according to the purpose of the organization, if one project fails, then another solution that is better is adopted to save the profit that is gotten by the organization. This is what has made the organization be a success (Okharedia, 2014).

The Environment of Vodacom

The environment that directly affects the organization from achieving its laid down goals is known as the task environment of the company. In short these are some of the conditions that affect the organization from being able to achieve its goals or even the different projects that they intend to do. Examples include the different suppliers who provide different commodities into the organization; the different distributors of the goods and services of the organization; the different stock markets; the competitors and also the customers. The task environment of the company is also made up of the different employees and other important parties who work within the organization (Muze, 2014). For instance, in a situation where the organization employees receive the best motivation pertaining to the efforts that they make toward the success of the organization then it means that they will sacrifice their own personal needs for the sake of the success of the organization.

Some of the failures that the organization might be facing include:

Most of the telecommunication organizations work toward making sure that they reach out to the target. This is usually done by the presence of consumer friendly SMS and calls. In any organization, the human resource department makes it possible for the employees to provide the required services to the consumers. In Vodacom, there is still a big gap when it comes to the different issues that deal with communication; there is also the standard gap facing the organization pertaining to the expectations that they have toward the services that are delivered to the consumers; there is also a shortcoming in identifying the different services and goods that the consumers need and what the organization needs to do to fully satisfy the consumers (Kaaya, 2015).

Senguo, R. A., & Kilango, N. C. (2015). Marketing Innovation Strategies for Improving Customer Satisfaction: Vodacom Tanzania.Link: http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.735.5345&rep=rep1&type=pdf

Karam, A., & Ken Wilcox. (2016). The China factor: Leveraging emerging business strategies to compete, grow, and win in the new global economy. Hoboken, N.J: Wiley.

Link:https://www.worldcat.org/title/china-factor-leveraging-emerging-business-st

Mkumbo, W. D. (2014). The Effect of Business Process Outsourcing on Quality of Services Delivered at Vodacom Tanzania (Doctoral dissertation, Mzumbe University).

Link:http://scholar.mzumbe.ac.tz/handle/11192.1/2383

Muze, R. W. (2014). Assessment of motivation and its impact on employees’ performance in goal Attainment: A case of Vodacom Tanzania Limited (Doctoral dissertation, The Open University of Tanzania).

Link:http://repository.out.ac.tz/491/

Okharedia, A. A. (2014). Level of customer satisfaction: an analysis of Vodacom services in Gauteng province of South Africa. Journal of Business and Retail Management Research, 8(1).

Link:https://jbrmr.com/details&cid=159

Kaaya, E. V. (2015). Impacts of brand image on customer awareness And sales: A case study of Vodacom Arusha branch (Doctoral dissertation, Mzumbe University).

Link:http://scholar.mzumbe.ac.tz/handle/11192/1077