Comprehensive Marketing Plan-- Due in 5 hours

Name of the of the new company will be eSolutions

Project Proposal #1 (Choose a Product/Service)

Choose a new product or service you want to establish your marketing plan.

It can be a new to the world product (such as a smart umbrella), new to the product line (i.e., a line extension. For example, a new flavor of Coke), new product category to the existing brand (i.e., a brand extension. For example, energy candy or energy bar by Red Bull), or a new business even though it is not a new to the industry (for example, you want to start a new restaurant). 

Final Project Proposal # 5 (Product and Price Strategies)

Product Strategies:  Product management tactics are thoroughly and clearly identified and sufficient details are provided for all tactics.

Pricing Strategies:  Pricing management tactics are thoroughly and clearly identified and sufficient details are provided for all tactics.

Product Classification: Service

Product Levels

Core Benefit: Collection Service

Basic Product: Reliable insurance collection service

Expected Product: Reliable, Knowledge affordable insurance collection service

Augmented Product: Reliable, Knowledge affordable insurance collection service

Potential Product: Reliable, Knowledge affordable remote insurance collection service

Product Strategy:

We will offer remote service to dental office, to decrease their insurance aging numbers. By sending, and appealing insurance claims.

Economical prices will be given to clients to immediately obtain them as clients and have them spread the word to their colleagues about our services.

We will employ our account managers as independent contractors to keep costs low for the client. The account managers will be paid based on the percentage of the office collections that they were assigned too, once a month. This will insurance the employees to make sure we are exceeding out brand in the office collections.

Advertising highly in the dental market to create awareness of the new company. The goal is to target small, mid-size, and large dental office to hire us for their office.

Pricing Strategies

A market analysis will be conducted in order to accommodate a reasonable pricing for small, medium, and large offices which it will be depending on their collections. The price will remain the same, unless a large office owns a chain of offices the company might come into a negotiation.