Psychology
Studying Creativity in the Laboratory 2020
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Studying Creativity in the Laboratory
Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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I. Dijkersterhuis & Meurs (2006)
Class demonstrations
New names for pasta.
Things one can do with a brick.
Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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Pasta Study
Randomly
assigned
to 1 of 3
groups
Immediate
Conscious
Thought
Unconscious
Thought
Pasta
Names
Think about
names.
Distractor
Task
Pasta
Names
Pasta
Names
Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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Converging = ends in ‘i’.
Diverging = does not end in ‘i’.
UT more non-i
words than CT.
UT fewer ‘i’
words than CT.
Results: New Names for Pasta Study
>
<
Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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Brick Study
Randomly
assigned
to 1 of 3
groups
Immediate
Conscious
Thought
Unconscious
Thought
Brick
Uses
Think about
names.
Distractor
Task
Brick
Uses
Brick
Uses
Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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Results: Brick Study
Number of Ideas:
No differences
Creativity:
UT > CT, Immediate
<
=
Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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Conscious thought,
and memory search during
conscious thought,
is focused and convergent.
Unconscious thought is more divergent.
Unconscious thought increases the probability of
generating creative and unusual ideas.
Significance:
Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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II. Zhong, Dijksterhuis, & Galinsky (2008)
Unconscious thought can facilitate discovering remote, but not local solutions.
These associations do not necessarily enter into consciousness.
The may emerge later or be lost.
Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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Best Suited for:
Conscious thought better at linear, analytic decisions.
Unconscious thought may be especially effective at solving complex problems.
Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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III. Bowden & Beeman (1998)
Brain Hemispheres and Creative Solutions
A. Method
RAT problems
If unsolved, present correct or unrelated word to
a) Right Hemisphere (RH) or
b) Left Hemisphere (LH).
Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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B. Results
Shorter response latencies for correct words presented to RH.
I.e., correct response was available (in RH),
but below conscious awareness.
Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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IV. REM Sleep and Creativity (Cai et al., 2009)
A. Basic Method
9:00 a.m.: presented difficult RAT items.
e.g., Heart Sixteen Cookies
a.m.: complete analogies
½ have correct RAT solution
e.g., CHIPS: SALTY:: CANDY:S____
p.m.: rest or sleep (NREM, REM)
5:00 p.m.: RAT items.
This is called
“priming” the
correct answer.
Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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B. Only REM sleep improved solutions after priming.
Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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V. Mind Wandering and Creative Ideas (Gable, Hopper, & Schooler, 2019).
A. Introduction
How frequent are creative ideas during mind wandering?
Are they different from those generated while on task?
Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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A. Method
72 physicists
113 professional writers
Each night: Most meaningful idea of the day.
6 months later: Rate those ideas.
Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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C. Results
80% of ideas came while on task
20% while mind wandering
Solution to Impasse: mind wandering > on-task.
Importance: on-task = mind wandering.
“Aha” moments: mind wandering > on-task
Importance of “Aha” moments:
mind wandering > on-task
Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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Results
In both samples 80%-81% of ideas came while “on-task” and 19%-20% occurred while mind wandering.
Solutions to problems in which participants were at an impasse were more likely to occur during mind wandering (26% vs. 14% and 20% vs. 9%).
Ideas generated during mind wandering were rated equally important to those generated while on-task.
Ideas generated during mind wandering were more likely to reported as “aha” moments
Ideas experienced as “aha” moments rated as more creative and important.
Studying Creativity in the Laboratory 2020
Results from Notes View
- In both samples 80%-81% of ideas came while “on-task” and 19%-20% occurred while mind wandering.
- Solutions to problems in which participants were at an impasse were more likely to occur during mind wandering (26% vs. 14% and 20% vs. 9%).
- Ideas generated during mind wandering were rated equally important to those generated while on-task.
- Ideas generated during mind wandering were more likely to reported as “aha” moments
- Ideas experienced as “aha” moments rated as more creative and important.
Studying Creativity in the Laboratory 2020
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Studying Creativity in the Laboratory 2020
In terms of preparing for the exam,
Have a clear idea of how much the data on ideas skews/leans toward on task.
Make a point to remember the one area in which mind wandering and on task did not differ.
Studying Creativity in the Laboratory 2020
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Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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VI. Latent Inhibition correlates with creativity.
(Carson et al., 2003)
A. Introduction
Latent Inhibition (LI)
varying capacity of the brain
to screen from attentional focus
stimuli previously experienced as irrelevant.
Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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In most cases, high LI is beneficial. Think of your ability screen out distractions while driving, speaking with a friend, or driving.
In humans, low LI has been associated with
susceptibility to actual acute-phase schizophrenia
personality trait Openness to Experience
Openness has been related to divergent thinking and trait creativity and with creative achievement.
If low LI is a predisposing factor to both psychosis and creativity, what distinguishes the two? Whereas low IQ generally functions as an unfavorable moderating variable for psychosis, high IQ may moderate the expression of a predisposition to psychosis in the highly creative individual.
Studying Creativity in the Laboratory 2020
- In most cases, high LI is beneficial.
- Think of your ability screen out distractions while driving, speaking with a friend, texting in a crowded restaurant.
- Low LI has been associated with
- susceptibility to actual acute-phase schizophrenia
- personality trait Openness to Experience
Studying Creativity in the Laboratory 2020
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Studying Creativity in the Laboratory 2020
- Openness has been related to divergent thinking and trait creativity and with creative achievement.
- If low LI is a predisposing factor to both psychosis and creativity, what distinguishes the two?
- Whereas low IQ generally functions as an unfavorable moderating variable for psychosis,
- Perhaps high IQ helps people with low LI harness it for creativity.
Studying Creativity in the Laboratory 2020
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Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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B. Method
Divide group of Harvard undergrads into
High or Low LI
High or Moderate IQ
Measure creative achievement (e.g., publish a poem, exhibit a work of art, scientific presentation or publication)
C. Results
Low LI/High IQ group demonstrated highest
creative achievement scores.
Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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Study 1:
Study 2: IQ M = 124.6 (SD = 11)
Combined: High IQ M = 128.6, SD = 8.3.
Low IQ M = 118.3, SD = 11.9
Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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VII. Living Abroad and Personality Factors
(Maddux & Galinsky, 2009)
A. Study #1: MBA students completed the Duncker Candle Task
Duncker Candle Task: Given the materials below how can you attach the candle to the wall above the table so that the wax does not drip on the table?
The solution is on the next page.
Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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Duncker Candle Task: Given the materials below how can you attach the candle to the wall above the table so that the wax does not drip on the table?
Solution:
Empty out the nails.
Attach box to wall with nail.
Place candle in box.
Light candle.
Studying Creativity in the Laboratory 2020
Duncker Candle Task Solution:
- Empty out the nails.
- Attach box to wall with nail.
- Place candle in box.
- Light candle.
Studying Creativity in the Laboratory 2020
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Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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B. Results: Time spent living abroad was a significant predictor of solving the problem.
Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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Duncker Candle Task: Given the materials below how can you attach the candle to the wall above the table so that the wax does not drip on the table?
Solution:
Empty out the nails.
Attach box to wall with nail.
Place candle in box.
Light candle.
Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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B. Study #2: Creative Negotiation Task
Factors related to creative solution
Agreeableness (strongest, - correlation)
The more Agreeable the person, the less likely to come up with a creative solution.
Openness to Experience (moderate, + correlation)
The more Open to Experience a person was, the more likely they were to come up with a creative solution.
Conscientiousness (moderate, - correlation)
The more Conscientious a person was, the less likely they were to come up with a creative solution.
Time Lived Abroad (weak, + correlation)
The more time lived abroad, the more likely the person was to come up with a creative solution.
Studying Creativity in the Laboratory 2020
Studying Creativity in the Laboratory 2020
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Studying Creativity in the Laboratory 2020