advertising media planning exam

Study Guide for Exam 2 
 ADV 350


Your second exam will be available in d2l from Friday, November 17 at 8:00 am to Sunday, November 19 at 11:30 pm. The exam will consist of 40 Multiple Choice and True/False questions worth 2.5 points apiece. There will be a mix of direct questions and conceptual questions. Each question will signify the week in which its answer can 
 be found.

What you should study:
 


• Chapters 9-16 (the majority of exam questions will come from your text). • The main points in the assigned articles and SlideShare presentations.

Topics that may be on the exam include (but are not limited to): 


• Marketing objectives • Marketing mix • Media objectives • Recency • Media strategies • SOV • SOM • A/S Ratio • Cross promotions • Brands • IMC - definition and tools • Sponsorships • Geo-targeting • BDI • CDI • Advantages/Disadvantages of each traditional media vehicle (TV, radio, etc.)