country manager simulation

CountryManager Quick Start Guide

1. READ THE CASE • Industry background • Company starting situation • Regional Environment

2. START-UP • Access simulation from course website • Read the country background

3. PERIOD DECISIONS • Market entry • Plant location and capacity • For each market: Channels, SKUs & Pricing, Advertising

4. DECISION ANALYSIS • Spending • SKU Forecast • Contribution Forecast Go back to Step 3 until satisfied with decisions

5. TEAM LEADER ADVANCES SIMULATION • Check schedule for times • Complete decisions before deadline If the simulation is over, skip to Step 7

6. EVALUATE RESULTS • Company, Environment, Consumers, & Competition Go back to Step 3

7. SIMULATION ENDS • Evaluate team performance • Review what you have learned

Important Note: Your instructor may require additional assignments during the simulation. Check the schedule and messages on your course website for details.