Case study

company Case-oriented project (Case study). You have to study the company “Kuwait Cement Company - KSC” which is currently facing competitive difficulties in the marketplace and examine it. The purpose is to come up with some recommendations to be implemented in order to address the company

What to write about Company profile Provide the following information about the company profile: Vision & mission statement External environment analysis General environment analysis Industry environment analysis

● Five key success factors in the industry the company is operating Competitor environment analysis Internal environment analysis Financial analysis

● Annual sales ● Annual profits ● Market share ● Other useful financial information

Company structure / company info

● Background of the company ● CEO information ● Five keyResources / capabilities / core competencies / competitive advantage ● Strategic business units ● Offerings (goods & services)

SWOT analysis Summary of the previous analysis presented in SWOT analysis The conclusions of the previous analysis Current strategic issues Describe the issues that the company is facing relating to:

● Marketplace ● Products ● Finance ● management/leadership ● ...ets

Past strategic actions

● List 10 strategic actions that have been made by the company in the recent years addressing the issues that it is dealing with

● ● For each strategic action, give a brief description, explain whether the strategy was good

or bad and why Recommendations and solutions

● Propose different strategic actions (recommendations) the company must take in the future to get back to success or to ensure its future success

● For each strategic action, you must explain why the company should take it, and what benefits the company can get from it in the near future

References