Individual Simulation Report 4

2

Stratsim week 7 and 8

Student's Name

Institutional Affiliation

Course

Instructor's Name

Date Due

Stratsim week 7 and 8

The group's use of the Stratsim management tool has made it possible to react differently to market changes. It has been an efficient tool in promoting equity in maintaining the original goal and strategy of being the market leader. The continued use of the simulation tool makes great understanding and use and experience to see how changes in different important elements contribute significantly to becoming corporate-minded. The team's main objective has been maintained by looking at different deliverables to improve safety and quality. Since week one, the main objective has been maintained to remain business leaders in car manufacturing and hold greater market shares.

Strategy

The main strategy for the team did not change from week one when the inception of the team and its operation started, and only objectives changed based on the input required on each financial year to reflect the needs of the organization. Thus, the main strategy that has been used in years 7 and 8 is mainly looking at three main elements of marketing, distribution, and manufacturing. The input used on different financials is vital for developing inputs and decisions made at the end of the year to reflect the outcomes (Gonzalez-Fuentes et al., 2021). For instance, since the financial year was productive and in the previous years, the company had adjacent input in pushing towards green vehicle inception, it was a good objective to communicate with a lobbying organization to engage in tax credits for electric vehicles as part of a special decision that was done in week seven as part of a strategy to keep the markets favorable for conducting business and keeping all the people engaged in business inputs (Gonzalez-Fuentes et al., 2021).

At the beginning of week seven, the company started with a current balance of $4,414M. The main strategy that the company used was based on previous incentives in corporate marketing with a focus on corporate advertising in the North with a budget of $25 million, in the South with a budget of $30 million, in the East with a budget of $25 million and in the West with a budget of $30 million. The other methods of advertisement that followed included social media marketing which included a budget of $10 million, direct marketing, with a budget of $3 million. Thus, the total spent on the advertisement was $123 million (Gonzalez-Fuentes et al., 2021).

The marketing was categorized into segments to make the outcomes and reach the right audience to be as effective as possible. The main target segments were value seekers, families, singles, high-income, and enterprisers. The advertisement themes have been interior, styling, safety, quality, and performance outcomes. The main marketing of products was done for Defy, Delectric, Delite, Deluxe, and Detonka. Each car type is a favorite to a different segment, and the outcome of each advertisement theme is based on what people look for in such cars. Detonka, for instance, promoted performance. Thus, the distribution of resources was based on sales forecasts and promotion input (Gonzalez-Fuentes et al., 2021).

The other great change in strategy and input realized within the year was based on the distribution of the cars to the different areas accepting where distribution centers are located. The main variables that were input to the change included full coverage, established coverage, scheduled change, and coverage based on current decisions. The entire area shows that coverage of 75.35 in the East side of distribution centers has the greatest penetration compared it with areas South, which has a lower distribution, requiring greater investment over the other areas in terms of distribution (Gonzalez-Fuentes et al., 2021).

The other input that contributed to the development of the corporate strategy was on the manufacturing process for the entire cars, which brings about the aspect of change and input that requires market leaders to remain on the alert for stocking and keeping the flow balanced on aspects inventories. From the list, it can be seen that the previous year's inventories are greater compared to year seven inventories. For instance, the total for previous is around 1670 in sales while the current sales are only 132. The only scheduled production manufacturing is projecting positive input, which is also entirely flexible.

The last input is on technology input towards designing the outcome to create innovation and development for the strategic development of production outcomes. The main areas that work for hand in hand include interior design, styling input, safety, and quality decisions based on the segment and the type of vehicle and its uses. The development project did not include any new project, mainly in year seven and year 8, which makes it effective based on the other previous inputs that were in place to maintain sustainable development and courage.

The main input that can be sued to compare parts 7 and 8 is that there is great similarity in the inputs used to maintain all the operations. The main change is mainly in special decisions, for which in year 8, there was no special decision that made it possible to manage and control the changing outcomes.

The following objectives will be based on the production cycle changes as it all seems to be working well with the environment with the set outcomes. The development of sustainable input makes it effective to manage the market with the existing brand image and make it quality. The lessons learned so far are keeping consumers engaged and keeping innovations based on priority and management inputs for change and development. The information is very efficient in career development and making strategic input for change and strategic management and efforts.

The time frame that was done on all the changes was done from date 5/01/2022 to set up all the inputs in manufacturing, marketing, and distribution to develop the set strategies. All the other period within the week was made to seek the input required to make strategic development and input for making all the needed simulations to make the inputs viable. The simulation presents a market position where one can relate and meet with relevant stakeholders to keep strategic measures and management for conducive and active business operations.

References

Gonzalez-Fuentes, M., Robertson, K. R., & Davis, J. C. (2021). Creativity as a Reflective Learning Exercise: Informing Strategic Marketing Decisions Through Digital Storytelling. Marketing Education Review, 1-9.