Strategic Marketing

MASY-1 GC 1230 Strategic Marketing Current Topics Briefing

The following provides the outline for the Strategic Marketing Current Topics briefing.

Marketing is a very dynamic discipline, with interesting developments occurring on a regular basis. The intent of this assignment is to enhance your understanding of your reading and coursework by reviewing real-world examples of the subject areas that we are discussing.

You will need to find a marketing-related story, event, promotion, case study or research study of interest to you and prepare a brief to share with me and your classmates. While you have freedom to choose your specific content, the overall topic should relate to the subject that we are reviewing on your particular date (e.g., students who have chosen Current Topics #2 should review content that relates to pricing).

It’s best to review current material, so please focus on getting content that has posted within the last 9 months: that is, from January 2021 or more recently. Trust me, there will be plenty from which to select! If there is a pandemic – related story of interest to you that is older than 9 months, just let me know.

In your write-up (4 pages max, 1 ½ spacing in Word or Google Docs exclusive of charts and references), please address the following:

· Category to which the product, service, experience, or idea belongs. If it’s a research study, speak to the question or hypothesis that the study seeks to answer/understand

· Key target audience(s) affected or impacted

· Summary of what has transpired, and why you find it interesting or noteworthy

· If any key actions were taken, were these good ideas or wise approaches? Why or why not?

· Opportunities that the occurrence, information or study results represent for the product or service company

· Challenges that the occurrence, information or study results should address

· Given the results or findings, what supplemental recommendations do you have for the company to further achieve their objective(s)? Include 1-2 suggestions with rationale