Capsim Round 0 ~ 4 Segments Broad Differentiatior Strategy

Strategy

Park Sungwoo company will pursue Broad Differentiator Strategy. By keeping a existence in every segments, will set a goal to achieve competitive advantage by maintaining high performance and increasing awareness of the products. The focus is to plan for R&D strategy that continuously researching new design and updating the product. Improving the size and performance will be the key to this strategy. Bring in the new design with improved performance of products with price will be aimed for higher than average and increasing the demand will be out goal.

Mission Statement

The company will focus value to stakeholders by creating products equally up to expectation in performance and lower price.

Vision Statement

Company’s goal is to create premium products for the industry and for stakeholders. Including customers, stockholders, and management and employees.

Tactics (SMART Goals)

R&D

Production

Finance

Total Quality Management (TQM)